Without fear of dating myself, I'll say that the 1970s was a happening decade. Our hair was long, our shoes were high, and our bottoms were belled. We had it all going on.  

So does this beautiful imagery from Balmain Hair, designed to mark the brand's golden anniversary. The "1974" campaign, with creative direction by Sebastian Faena, is an homage to the brand's founding years. The images capture a decade defined by fashion and beauty trends that still resonate today. 

Starring model Eniko Mihalik, with hair direction by Balmain Hair’s renowned Ilham Mestour, "1974" pays tribute to Balmain Hair's origins, celebrating the timeless influence of the 1970s.

The Style of the 70s

LOOK #1 - “BOLD GLAM”

Inspiration:

This look is inspired by the bold, glamorous styles of the 1970s with high volume and a striking silhouette. 

Products Used:

TEXTURIZING VOLUME SPRAY

SESSION SPRAY STRONG

ARGAN MOISTURIZING ELXIR

STEPS

1. Preparation: Apply the Texturizing Volume Spray to dry hair, focusing on the roots. 

2. Blow-Drying: Blow-dry using a round brush to create maximum volume, especially at the crown. 

3. Curling: Use a large-barrel curling iron to create loose, voluminous curls. Wrap sections of hair around the barrel, hold, and release. 

4. Teasing: Lightly tease the roots at the crown for extra height. 

5. Finishing: Spray the Session Spray Strong to hold the volume in place. Add a few drops of the Argan Moisturizing Elixir to the ends for shine and smoothness.

LOOK #2 “MODERN ELEGANCE”

Inspiration: 

A contemporary take on classic elegance, this look features sleek, controlled waves and a polished finish. 

Products Used:

VOLUME MOUSSE STRONG

SESSION SPRAY STRONG

SILK PERFUME

STEPS

1. Preparation: Apply the Volume Mousse Strong on the roots to damp hair to create a nice volume. 

2. Blow-Drying: Blow-dry the hair straight using a paddle brush for a sleek finish and focus on the roots by lifting them for the maximum volume. 

3. Waving: Use a medium-barrel curling iron to create structured waves. Clamp small sections of hair at the root and twist the iron as you move down the length of the hair. 

4. Setting: Allow the waves to cool, then gently brush through them to blend and soften. 

5. Finishing: Finish using the Session Spray Strong to hold the volume in place and mist the Silk Perfume Shine spray for a polished finish and fragrance.

LOOK #3 “RETRO CHIC”

Inspiration: 

A nod to retro fashion, this look features structured, vintage-inspired waves. 

Products Used:

VOLUME MOUSSE STRONG

SESSION SPRAY STRONG

SILK PERFUME

STEPS

1. Preparation: Apply Volume Mousse Strong to damp hair to prepare for styling. 

2. Blow-Drying: Blow-dry the hair smooth using a round brush. 

3. Creating Waves: Use a small-barrel curling iron to create tight, structured waves. Clamp sections of hair and curl towards the face. 

4. Setting: Allow the waves to cool, then brush through gently to soften and create a faux bob 

5. Finishing: Finish with Session Spray Strong to lock the style in place and mist the Silk Perfume Shine spray for a polished finish and fragrance.

LOOK #4 “CLASSIC GLAMOUR”

Inspiration:

This look draws inspiration from classic Hollywood glamour with soft, voluminous waves and a sophisticated finish.

Products Used:

THERMAL PROTECTION SPRAY

SESSION SPRAY STRONG

SILK PERFUME

STEPS

1. Preparation: Spray the Thermal Protection Spray evenly on damp hair to protect it from heat damage.

2. Blow-Drying: Blow-dry the hair using a round brush to create volume at the roots and smoothness throughout.

3. Curling: Using a large-barrel curling iron, create loose waves. Wrap sections of hair around the barrel, hold for a few seconds and then release.

4. Setting: Once all hair is curled, allow it to cool and set. Lightly brush through the curls with a boar bristle brush to soften them into waves.

5. Finishing: Spray the Session Spray Strong to hold the style in place. Finish with a light mist of Silk Perfume for added shine and fragrance.

ABOUT BALMAIN HAIR:  Balmain Hair has 50 years of heritage in combining hair essentials with the latest catwalk trends. The collections are inspired by the Balmain Paris fashion house, backstage secrets, and mirror all a woman needs to create the ultimate catwalk-inspired look. Over these 50 years, Balmain Hair established its legitimacy in the field of luxury. Balmain Hair pays meticulous attention to detail and perfection and is always researching and creating new application techniques to guarantee the best quality products, while always respecting a proud and rich heritage.

Photo credits: 

Photographer: Sebastian Faena

Artistic Direction Hair: Ilham Mestour 

Make up: Raisa Flowers 

Hair Assistant: Yukie Nammori

Talent: Eniko Mihalik