Hollywood Hairstylists Attend a Different Kind of Premiere Party
Some of the most in-demand hairstylists in Los Angeles attended an intimate introduction to the latest from Chaz Dean, the Wen Brush Dryer StylingTool.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Service Pricing: Stylists Share How They Set Their Prices
From gender-neutral pricing, to hourly, to per-service pricing, to raising prices, emotional discounting, and even gratuities, this discussion among three stylists and salon owners was immensely valuable.
by Anne Moratto
Shaping Beautiful Hair and Beauty Careers: Becoming a Full-Time Educator
Are you interested in being a beauty industry educator? We hear from a stylist who followed her dream of educating full-time, and learn the steps she took along the way.
by Anne Moratto
Watch it Grow: New Genius Loans for Small Businesses
Investing money into your business to foster growth just got easier with the launch of Genius Loans, fast, flexible financing through GlossGenius.
by Anne Moratto
Hair Heir: An Interview with Angus Mitchell, Son of Paul Mitchell
Angus Mitchell, son of John Paul Mitchell Systems co-founder, the late Paul Mitchell, followed his father’s heart as well as his footsteps.
by Anne Moratto
You Don't Look a Day Over 99: MODERN SALON Is 100 Years Young
As 2024 unfolds, everyone at TEAM MODERN is beyond excited to celebrate our 100 year hair-itage. We want our next 100 years to be as diverse and inclusive as the world we celebrate. If you have ideas you’d like to see explored or hot topics you want us to touch-on, get in touch!
by Anne Moratto
How to Help Clients With a Hair-Pulling Disorder
A client living with trichotillomania will likely hide it from you, and might skip coming to the salon altogether. Once you understand the problem, you will become an asset and resource to your client.
by Anne Moratto
She Loves Her Hair For the First Time in Her Life
This client grew up being told how unattractive her hair was and felt like there was nothing that would change that. This stylist did--and with love.
by Anne Moratto
What Is Scalp Micropigmentation and Why Is it So Profitable?
Becoming a provider of scalp micropigmentation has been very financially and personally rewarding for Miguel Rosas. He says that it's a natural service for barbers and stylists to offer their clients and that the money to be made can almost sound "too good to be true." Hear for yourself.
by Anne Moratto
Celebrating Milestones and Bold Advancements: Kao Salon Division Drives Innovation
In an exclusive interview with Dr. Dominic Pratt, Global President, Kao Salon Division, we hear how the much-loved professional brands Goldwell and Oribe are forging ahead while staying true to their roots (pun intended).
by Anne Moratto
What the Strike in Hollywood Means to Hairstylists Who Work There
During the Hollywood SAG-AFTRA Strike, two busy beauty professionals are passing along their knowledge and developing future professionals.
by Anne Moratto
TRENDING: The French Bob
Leave it to the French to inspire a haircut so chic, it’s truly timeless. It’s a look that never goes away and when you see it, you know it. And lately, we’ve been seeing it everywhere.
by Anne Moratto
How to Grow Out a Pixie
We reached out to pixie and short hair expert Courtney Bolt @courtneyparamour to help us answer an often-Googled question: How to grow out a pixie without moving into a mullet?
by Anne Moratto
Jack Winn Pro Supports The Trevor Project, Rejects Salon Owner's Anti-Trans Post
After a stylist and salon owner in Traverse City, Michigan, stated that her salon would not accept clients who are gender non-conforming, the team at Jack Winn Pro severed ties and came out against this position.
by Anne Moratto
Breaking Down the Scandi Hairline Trend
It is a hair coloring technique that creates a halo-effect around the hairline --but is it right for everyone?
by Anne Moratto
How-To: Hairline Halo Technique
In between balayage services, this touch-up technique keeps color light and bright and beautiful.
by Anne Moratto
Moustaches Are Big Hairy Deals Right Now
Moustaches are back in full facial hair force and here are a few trends to watch.
by Anne Moratto