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SEARCHShe is known for her beautiful color results, especially her lived-in looks. In these three looks, she uses a combination of techniques--airtouch, teasylights and more--plus products from Goldwell to achieve some glowing, gorgeous blondes.
@hairbyamybee
When your client wants a refreshed look, a bit of a brighter tone, small tweaks can make a big impact. This talented stylist, and someone we love to watch, shows us how she achieves her best blondes and the products that take her there.
"Taking my lovely friend’s hair from zero blonde to a lived-in look… here’s the breakdown 👇🏻"
For stylist Amy Bee (@hairbyamybee), achieving a seamless, natural-looking blonde wasn’t just about the right technique—it was about using the right products to ensure both lift and hair integrity. When her client, a first-time color guest, came in with no previous color, she turned to a strategic mix of teasylights and airtouch for a blended, soft grow-out.
To bring out the bright, Bauer used Goldwell’s Oxycur Platin, a high-performance lightener with BondPro+ technology built in, allowing for a clean lift to levels 9/10 while maintaining the hair’s health. And because she was going for a soft, low-maintenance but enhanced color results, she also kept the styling looking effortless with Goldwell’s Stylesign Dry Texture Spray, for a look that says "lived in" not "slept in."
"This client’s blonde had grown out beautifully, but she wasn’t ready to go brighter. Instead, we added depth through her existing blonde to keep that natural vibe while giving her hair extra dimension 🙌🏻"
For blondes who aren’t looking to go lighter but still want a refreshed, dimensional look, the key lies in adding depth—rather than just brightness. In this blonde, Bee incorporated warmth into the formula to create a more natural, sun-kissed effect that enhances rather than overpowers the existing blonde.
But keeping blonde hair strong, vibrant, and healthy is just as important as achieving the right tone. Bee used Goldwell’s Bond Pro+ Shampoo and Conditioner which is designed specifically for weak, fragile hair, and is infused with microPROtec complex and Inter-Amino-Bond-Builder to strengthen and protect hair while minimizing color fade.
With this approach, clients can enjoy a low-maintenance, natural blonde with warmth and dimension—the perfect balance of effortless and intentional.
"Sometimes, it’s not about changing EVERYTHING… it’s about rearranging what’s already there."
For clients who don’t want a drastic change but still crave a fresh, refined look, the secret lies in strategic placement and subtle depth. This Bee transformation wasn’t about high-contrast color—it was about breaking up bold streaks and creating a balanced, natural flow that grows out beautifully. By fine-tuning highlights and layering in depth, the result is fuller, richer-looking hair with a seamless, dimensional finish.
Achieving this level of softness and blend requires a lightener that lifts while maintaining hair health—which is why Goldwell’s SilkLift is a go-to for stylists. Infused with IntraLipid Technology and SilkProteinComplex, it minimizes damage, enhances smoothness, and keeps hair ultra-shiny and soft during the lightening process.
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