Predicting the 2025 Hair Color Palette and Must-Have Shades
Known for crafting signature looks for celebrities, William Whatley of Scruples is predicting the hair colors that dominate 2025 hair color trends.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
When You Need Your Own White Lotus Escape
Inspired by the series premiere of HBO’s White Lotus, we take a peek at “Thailand’s Best Resort Spa 2023” (as named by World Spa Awards),the Sati Spa at the InterContinental Phuket Resort.
by Anne Moratto
Recreate Keri Russell's Classic Chignon by Brian Magallones
What looks easy--a pulled-back style--requires finesse to keep the look modern and not matronly. Get the how-to for this sleek, chic chignon on Keri Russell and the milk_shake products used in the look.
by Anne Moratto
Royal Style: The Hime or Princess Haircut
The disconnected cheekbone-grazing layers, and the heavy fringe, are the hallmarks of the hime or princess cut, also sometimes known as the jellyfish cut.
by Anne Moratto
Festival Ready: Sequin Hair Adds Sparkling Charm to a Style
Master colorist Sam Borenheim of Bee Sam Beauty wanted to offer her clients that extra something, and she developed a technique to incorporate sequins into hair.
by Anne Moratto
R+COLOR Champions a Sustainable Alternative for Coloring in Paper Not Foils
This co-branded collaboration between R+COLOR and Paper Not Foil offers an eco-friendly option for salons and colorists seeking sustainable alternatives to waste while also raising awareness for consumers when requesting color services.
by Anne Moratto
MODERN SALON at 101: A Roadmap to Supporting Beauty Professionals in 2025 and Beyond
After spending 2024 commemorating 100 years of MODERN SALON, we head into 2025. Here are some of the important topics we’ll focus on in the coming year.
by Anne Moratto
Be the Helpers: How to Support Those Impacted by the Los Angeles County Fires
In our salon community, always a giving group, stylists are offering free services to those most affected. If you are wondering how you can help, here are some fact-checked ways to be of service and offer your support.
by Anne Moratto
Travel Hacks and Beauty Must-Haves for 2025 Adventures
As you make your plans for 2025 travel, we're sharing a few products to help you arrive hydrated and healthy, plus insider booking tips from travel experts. May your travels go smoother than a fresh blowout.
by Anne Moratto
The Beauty of Community: Keratin Complex Launches KCEXPRESSIVES
Joining the KCEXPRESSIVES community comes with exciting perks, including early access to new product launches, top-tier education opportunities, and a supportive stylist community.
by Anne Moratto
Top 10 Design Trends for 2025
We are always on the lookout for the next big trend in design because home design trends translate to salon and spa design. And as we move into 2025, home design trends reflect a balance of practicality, inclusivity, and enduring style.
by Anne Moratto
Salon Suite Design Ideas: Create a Space That Reflects Your Brand
Your salon suite is more than just a workspace—it's a reflection of your brand and your clients' expectations. Discover expert design tips and inspiring examples from top salon professionals to craft a space that blends style, function, and creativity. From must-have furnishings to clever DIY elements, learn how to create a salon suite that leaves a lasting impression.
by Anne Moratto
A Hairstylist Opens Up: Fears, Doubts, and Truths About Life in the Industry
When Amy Baugh (@hairbyamybee) posted her "lowlights" reel on Instagram (instead of the ongoing glowing recaps and "highlight" reels we see shared on Instagram) the response took her by surprise.
by Anne Moratto
6 New Cosmetic Surgery Trends
The "Instagram nose" is out and the "hybrid facelift" is in.
by Anne Moratto
1974 Was a Very Good Year for Balmain Hair
The "1974" campaign, with hair design by Ilham Mestour, is an homage to the brand's founding years. The images capture a decade defined by fashion and beauty trends that still resonate today.
by Anne Moratto
Stylist Life: Say Hey to Shay
The stylist and content creator, Natasha Laurent Johnson (@shayhairmuseum), also known as Shay Slay, has been a licensed cosmetologist for 23 years and an instructor for 15. And her content is funny, moving, and on point.
by Anne Moratto
Which State Is the Most Stressed-Out?
Maryland leads the nation with the most exhausted residents. You'll also find out which state is the most chill, according to a study, conducted by the AI productivity platform Plus Docs.
by Anne Moratto