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Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
This co-branded collaboration between R+COLOR and Paper Not Foil offers an eco-friendly option for salons and colorists seeking sustainable alternatives to waste while also raising awareness for consumers when requesting color services.
After spending 2024 commemorating 100 years of MODERN SALON, we head into 2025. Here are some of the important topics we’ll focus on in the coming year.
In our salon community, always a giving group, stylists are offering free services to those most affected. If you are wondering how you can help, here are some fact-checked ways to be of service and offer your support.
As you make your plans for 2025 travel, we're sharing a few products to help you arrive hydrated and healthy, plus insider booking tips from travel experts. May your travels go smoother than a fresh blowout.
Joining the KCEXPRESSIVES community comes with exciting perks, including early access to new product launches, top-tier education opportunities, and a supportive stylist community.
We are always on the lookout for the next big trend in design because home design trends translate to salon and spa design. And as we move into 2025, home design trends reflect a balance of practicality, inclusivity, and enduring style.
Your salon suite is more than just a workspace—it's a reflection of your brand and your clients' expectations. Discover expert design tips and inspiring examples from top salon professionals to craft a space that blends style, function, and creativity. From must-have furnishings to clever DIY elements, learn how to create a salon suite that leaves a lasting impression.
When Amy Baugh (@hairbyamybee) posted her "lowlights" reel on Instagram (instead of the ongoing glowing recaps and "highlight" reels we see shared on Instagram) the response took her by surprise.
The "Instagram nose" is out and the "hybrid facelift" is in.
The "1974" campaign, with hair design by Ilham Mestour, is an homage to the brand's founding years. The images capture a decade defined by fashion and beauty trends that still resonate today.
The stylist and content creator, Natasha Laurent Johnson (@shayhairmuseum), also known as Shay Slay, has been a licensed cosmetologist for 23 years and an instructor for 15. And her content is funny, moving, and on point.
Maryland leads the nation with the most exhausted residents. You'll also find out which state is the most chill, according to a study, conducted by the AI productivity platform Plus Docs.
In an industry filled with caregivers and creatives, burnout can sometimes rear its ugly head. A hair care and styling brand that has been at the forefront of innovation in the beauty industry for decades, Sebastian Professional is committed to supporting stylists.
This collection from Intercoiffure Mondial offers us a chance to experience international trends and see the creative vision of some of the world’s top hairstylists.
The decision to “choose beauty” has not always been supported—by parents, educators, or society. But there are positive signs that this is changing. We speak to a high school counselor, and hear from two cosmetology schools on recent trends that are encouraging.
In this interview with MODERN SALON, Nathalie De Gouveia expressed her enthusiasm for Wella, her strategy for team building, and a few sneak peeks for brand launches.
Conventional wisdom always held that beauty professionals should avoid discussions of politics inside the salon. Here are some tips from Grow Therapy for how to navigate these sometimes-tricky exchanges wherever you are having them.
