Inspired by Ancient Healing Practices: The Spa at Waldorf Astoria Costa Rica Punta Cacique
Unveiling a one-of-a-kind spa experience designed to immerse guests in the destination’s lush beauty and rich cultural traditions.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Legends, Leaders, and Innovators at the Medical Spa Show
Medical Spa Show 2025 featured the most impressive lineup of the show's eight-year history, including keynote speaker Kyle Scheele, along with a host of luminaries from around the industry.
by Anne Moratto
Seen and Heard at America's Beauty Show 2025
Another ABS is in the books. Here are some of our our favorite moments, and favorite memories, from the show floor, in the classroom, and onstage.
by Anne Moratto
Salon Pros Could Be at Risk for Providing Gender-Affirming Haircuts
A proposed bill in Arkansas could mean that a salon professional who provides a haircut aligned with a minor’s gender identity, even at the request of the parent or guardian, could be exposed to civil liability.
by Anne Moratto
The Night Court: A Collection by Janelle Eyre
Eyre features deep, midnight hair color hues with metallic accents and her models are framed by darkness and caught in shadow, emphasizing their powerful presence.
by Anne Moratto
Wella Elevates Its Sparkling Roster of Global Ambassadors
The appointment of two bright industry stars demonstrate the brand's commitment to artistry and excellence. During it's Diamond Anniversary, Wella Professionals has appointed Nikki Lee as Global Ambassador and elevated Briana Cisneros from North American to Global Ambassador.
by Anne Moratto
HAIR COLLECTION: The 1970s Are Calling
In her collection, Vintage Vanguard, Michelle Summers Davies is inspired by a decade renowned for its fearless expression and effortless style.
by Anne Moratto
The Beauty of Boundaries in Your Salon Business: A Panel Discussion
At Premiere Anaheim on February 23rd, MODERN SALON's Anne Moratto moderated a panel discussion around the importance of establishing healthy boundaries in your beauty business with four industry experts.
by Anne Moratto
The Power and Importance of Black Barbershops
Barbershops have always been more than a place to get a haircut and a shave. They are community spaces, and Steven Wren, a Wahl Pro Educator and barber, discusses how shops in traditionally Black and African-American communities have special significance.
by Anne Moratto
BREAKING: The 2025 North American Hairstyling Awards Finalists Announced
Finalists for "the Oscars of beauty" were announced live, onstage, at Premiere Anaheim. The Professional Beauty Association's Leslie Perry revealed the finalists for this prestigious award.
by Anne Moratto
Stylist @hairbyamybee Takes Blonde Transformations to the Next Level
She is known for her beautiful color results, especially her lived-in looks. In these three looks, she uses a combination of techniques--airtouch, teasylights and more--plus products from Goldwell to achieve some glowing, gorgeous blondes.
by Anne Moratto
No Stylist Left Behind: How One Hair Educator Is Making Beauty Education Attainable
From rethinking traditional assistant and apprenticeship programs to helping stylists avoid burnout and build community, this interview with Vee Vargas, a finalist for the NAHA Inspiring Salon of the Year, will inspire you.
by Anne Moratto
Predicting the 2025 Hair Color Palette and Must-Have Shades
Known for crafting signature looks for celebrities, William Whatley of Scruples is predicting the hair colors that dominate 2025 hair color trends.
by Anne Moratto
When You Need Your Own White Lotus Escape
Inspired by the series premiere of HBO’s White Lotus, we take a peek at “Thailand’s Best Resort Spa 2023” (as named by World Spa Awards),the Sati Spa at the InterContinental Phuket Resort.
by Anne Moratto
Recreate Keri Russell's Classic Chignon by Brian Magallones
What looks easy--a pulled-back style--requires finesse to keep the look modern and not matronly. Get the how-to for this sleek, chic chignon on Keri Russell and the milk_shake products used in the look.
by Anne Moratto
Royal Style: The Hime or Princess Haircut
The disconnected cheekbone-grazing layers, and the heavy fringe, are the hallmarks of the hime or princess cut, also sometimes known as the jellyfish cut.
by Anne Moratto
Festival Ready: Sequin Hair Adds Sparkling Charm to a Style
Master colorist Sam Borenheim of Bee Sam Beauty wanted to offer her clients that extra something, and she developed a technique to incorporate sequins into hair.
by Anne Moratto