Trending Color Technique: Glow Framing Creates Lit from Within Looks
Goldwell's collection features lustrous, light-infused looks that channel laid back luxury, created with new shades and thoughtful technique.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
TRENDING: The Deep French Nail of the 90s Is Back
The return of the deep French is a trend with staying power.
by Anne Moratto
Beautyworld Middle East in Dubai Heats Up
Beautyworld Middle East will take place October 27–29, 2025 at the Dubai World Trade Centre. The show attracts more than 71,000 professionals from 164 countries and features 2,000+ exhibitors from over 70 countries
by Anne Moratto
Stability Is the New Flex for Stylists
Three stylists explain why a stable salon home helps them sleep better at night. The beauty of predictable income, dependable benefits, and a team culture that truly has their back is what these Ulta Beauty artists say provides them with peace of mind and space to create.
by Anne Moratto
Keratin Complex Partners with Tabatha Coffey to Help Stylists Reimagine Color Services
An exclusive interview with Coffey about this new express service designed to boost income—in less time.
by Anne Moratto
DIY Suite Style: How One Hairstylist Transformed Her Space into a Wonderland
Hairstylist and salon suite owner Hollianne Davidson of Revolution Hair shares how she turned a “safe" design into a style that is a true reflection of herself.
by Anne Moratto
Aveda Congress 2025: “Seed a Revolution” Celebrates Global Artistry, Innovation, and Care
From show-stopping mainstage presentations to product debuts and immersive experiences, Congress 2025 embodied Aveda’s mission to care for the world.
by Anne Moratto
Inside the Culture of Creativity: How The Upper Hand Salons Inspire Award-Winning Talent
In this exclusive interview, MODERN speaks with Rachel Gower, owner of The Upper Hand salons in Houston, Texas, to uncover how her team created a culture of artistry, competition, and mentorship.
by Anne Moratto
The Cascade Cut: Lloyd Court’s Modern Take on Layering for Volume, Movement, and Versatility
Discover the Cascade Cut, a trending haircut technique from Lloyd Court, creative director and co-owner of seanhanna salons in Wimbledon. This disconnection-based layering method can be customized for any hair type, especially fine hair in need of volume.
by Anne Moratto
Hairmax Empowers Clients Through Healthy Hair Growth Technology
MODERN SALON talks with Hairmax’s Francesca Dubsky about the brand’s pioneering laser hair growth devices, their mission to boost confidence through healthy hair, and how stylists can use the Hairmax affiliate program to help clients experiencing hair loss.
by Anne Moratto
Seen at Desert Bloom: Paul Mitchell Community Gathers in Vegas
Hairstylists, salon owners, and beauty professionals from around the world came together in Las Vegas for Paul Mitchell’s Desert Bloom event. See the energy, style, and standout moments in this exclusive photo gallery from MODERN SALON.
by Anne Moratto
Hot Weather Hair and Skin Care: Humidity-Proof, Hydrating, and Destination-Inspired
Getaway-worthy beauty picks—from tomato-infused sprays to city-inspired scents—that keep hair and skin glowing in heat and humidity.
by Anne Moratto
Colorfest 2025: Hair Color Trends, Formulas, and Pro Techniques from Top Brands
Discover the latest hair color innovations from Colorfest 2025, including expert formulas, vibrant color finishes, and must-know techniques from top salon brands like CHI, Moroccanoil, Itely, and more.
by Anne Moratto
Cosmoprof North America Las Vegas 2025 Closes with 26,000+ Attendees and Strong Industry Momentum
Cosmoprof North America Las Vegas 2025 welcomed over 26,000 attendees from 103 countries and featured 1,000+ global exhibitors, showcasing the latest innovations, trends, and thought leadership in beauty.
by Anne Moratto
Guava Pink Hair Color: Mid-Summer's Hottest Sheer Pink Shade for Blondes
Discover Guava Pink—a sheer pink made beautifully wearable and low-commitment by stylist Evanie Frausto using PRAVANA VIVIDS. Get the steps!
by Anne Moratto
How to Cut a Flattering Pixie Haircut: Step-by-Step with Adrian Sandoval
Learn how to cut the perfect pixie haircut with expert advice from Sam Villa Team Member Adrian Sandoval. Step-by-step techniques and pro tools included.
by Anne Moratto
How Top Color Experts Handle Formulation, Gray Coverage, and Client Expectations
MODERN SALON gathered three top educators for a candid, technical conversation on all things professional hair color. Megan Winfield, Adrienne Dara, and Marco Pelusi share their tips on consultations, upgraded services, formulation, and strategies for gray coverage that stylists can implement immediately.
by Anne Moratto