Guava Pink Hair Color: Mid-Summer's Hottest Sheer Pink Shade for Blondes
Discover Guava Pink—a sheer pink made beautifully wearable and low-commitment by stylist Evanie Frausto using PRAVANA VIVIDS. Get the steps!
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
How to Cut a Flattering Pixie Haircut: Step-by-Step with Adrian Sandoval
Learn how to cut the perfect pixie haircut with expert advice from Sam Villa Team Member Adrian Sandoval. Step-by-step techniques and pro tools included.
by Anne Moratto
How Top Color Experts Handle Formulation, Gray Coverage, and Client Expectations
MODERN SALON gathered three top educators for a candid, technical conversation on all things professional hair color. Megan Winfield, Adrienne Dara, and Marco Pelusi share their tips on consultations, upgraded services, formulation, and strategies for gray coverage that stylists can implement immediately.
by Anne Moratto
Lloyd Court’s “Raw” Inspires Colorists with Creative Placement and Storytelling
An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."
by Anne Moratto
Why Head Spa Services Are the Scalp-Care Trend Every Salon Should Explore
At MODERN SALON Boot Camp, stylist and suite owner Alyssa Salmon explained how offering head spa treatments—complete with scalp analysis, aromatherapy, and therapeutic massage—has helped her grow a new client base and meet the rising demand for wellness-focused salon services.
by Anne Moratto
The Red Flags That Say “Don’t Take That Salon Job”
Looking for a healthy salon job? Watch for these red flags in listings, interviews, and salon culture to avoid a toxic environment and find the right fit.
by Anne Moratto
DIY Eyelash Extensions: A Professional's Take
If someone told Lash Artist Andrea Bucci that they could use an at-home eyelash extension kit and get similar results to what they would receive in a salon, how would she respond? Here's how.
by Anne Moratto
ICYMI: NAHA 2025 Red Carpet Highlights and Exclusive Interviews
It was a minute ago, but we love reliving the energy, glam, and star power from the North American Hairstyling Awards 2025 red carpet with these videos capturing standout moments and beauty pros in the spotlight.
by Anne Moratto
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.
by Anne Moratto
Q&A: The Evolution of Image Studios and the Salon Suite Model
In 2010, Jason Olsen, founder and CEO of IMAGE Studios, launched his salon suite business model. MODERN SALON chatted with Olsen to get his take on the status of suites today.
by Anne Moratto
Magic in the Mess: A Conversation with Alli Webb, Creator of Messy and Founder of Drybar
Alli Webb, the beauty entrepreneur and founder of Drybar, is back with a new haircare line inspired by lessons learned, and an embrace of her natural texture. After some difficult years, Webb decided to stop trying to control things and instead, find the magic in the mess.
by Anne Moratto
June Spotlight: Sun Safety and the Stylist's Role in Skin Health
While stylists are not expected to be the experts in skin cancer, knowing how to point someone toward helpful resources--and have those resources at your fingertips--can make a real difference.
by Anne Moratto
Inside Wella Destination 25: Faces, Words & Inspiration
Wella hosted a three-day gathering in Malta and MODERN was onsite. Here is a visual and verbal snapshot of Wella’s ongoing commitment to the professional beauty industry through some personalities, perspectives, and quick takes.
by Anne Moratto
The Art of Gray Blending: One Stylist’s Approach to a Beautiful Transition
Whether a client is considering a soft transition, full gray grow-out, or partial grey blending, this stylist brings empathy, expertise, and artistry to every consultation.
by Anne Moratto
Mental Health in the Salon: How Beauty Pros Handle Burnout and Set Boundaries
Discover how top beauty professionals recognize burnout, build healthy boundaries, and protect their mental health in the salon industry. Insights from MODERN SALON's Mental Health Awareness Month panel.
by Anne Moratto
Meet the Founder of Harper Ellis Hair Co., Terra Harvell
A stylist who felt she needed to build what she couldn't find in other hair extensions, in five years Terra Harvell has grown Harper Ellis into a $10 million business.
by Anne Moratto
What’s New in Salon Hair Color and Care: Must-Have Pro Products
Discover the latest breakthroughs from top professional haircare brands, each offering unique benefits tailored to the diverse needs of clients and stylists alike.
by Anne Moratto