The 22nd edition of Cosmoprof North America Las Vegas wrapped with strong momentum, once again reinforcing its role as the leading B2B beauty event in the Americas. The event hosted:

• Over 26,000 visits from 103 countries

• More than 1,000 exhibiting companies from 44 countries

The exhibition continues to be a pivotal platform for building partnerships, exploring market innovations, and discovering the newest trends in beauty. This year, Korean Beauty was especially noteworthy, with a 51% increase in participating brands and suppliers.

Business Networking and Education Highlights

Cosmoprof North America delivered a robust business experience:

• Over 200 top-tier buyers, including executives from L'Oréal, Nordstrom, Revlon, and Target, joined the Buyer Program

• The show’s AI-powered matchmaking platform helped attendees streamline their networking efforts

• Standing-room-only education programs included:

  • Entrepreneur Academy

  • CosmoTalks

  • Cosmopack Education

Panel discussions and sessions covered timely topics such as the rise of Generation Alpha, evolving packaging innovations, and the future of beauty retail.

Trendspotting and Awards Recognition

This year’s CosmoTrends Report, curated by BEAUTYSTREAMS, identified five key industry trends showcased by 22 exhibitors, including:

• Products for sensitive and reactive skin

• PDRN-powered regenerative formulations

• Next-gen masking innovations

• Device-meets-solution hybrids

• Advanced lip care systems

The Cosmoprof & Cosmopack North America Awards, also curated with BEAUTYSTREAMS, were announced during the Welcome Party. For the first time, award entries included both Las Vegas and Miami exhibitors.

Cosmopack Award Winners

• ICURE Pharm & Cosmetics Inc. – Formulation and Packaging

• Shinkwang M&P – Packaging: Design & Materials

Cosmoprof Award Winners

• N&B S.r.l. Società Benefit – Green & Organic

• Amaxy – Hair Products

• Aekyung Industrial Co., Ltd. – Make Up & Nail Products

• NANOBIOSYSTEM CO., LTD. – Skin & Body Care Products

Dynamic Booth Activations and Show Floor Engagement

Exhibitors took creativity to new levels with:

• Interactive product demos

• Sensory experiences and immersive activations

• Content-driven installations

This approach transformed the show floor into a space for inspiration, engagement, and meaningful discovery.

Industry Feedback and Testimonials

Luisella Bovera, SVP, Colep Consumer Products:
"Cosmoprof North America was a great success for Colep, with a high number of visitors and a highly engaged audience."

Dr. Whitney Hovenic and Hillary Schieve, Founders, SPOOGE:
"Being part of the Discover Beauty program was a transformative experience that brought visibility, credibility, and high-value connections."

Katie Petroskey, Senior Manager of Brand Acquisition, Nordstrom Marketplace:
"We came to discover new brands to launch on our platform, and we found several that met all our criteria. The experience exceeded expectations."

Looking Ahead

Cosmoprof North America continues to be the destination where beauty’s future takes shape.

Next events:

• Cosmoprof North America Miami: January 27–29, 2026

• Cosmoprof North America Las Vegas 2026: July 13–15, 2026
  Note: New date format—Monday through Wednesday
  Venue: Mandalay Bay Convention Center