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SEARCHCosmoprof North America Las Vegas 2025 welcomed over 26,000 attendees from 103 countries and featured 1,000+ global exhibitors, showcasing the latest innovations, trends, and thought leadership in beauty.
The Olive Young area was vibrant, with their "All Live Young" philosophy reflected in their embrace of wellness and beauty at every stage of life.
Anne Moratto/MODERN SALON
This event continues to drive connection, spotlight innovation, and unveil the next wave of beauty trends.
Anne Moratto/MODERN SALON
The 22nd edition of Cosmoprof North America Las Vegas wrapped with strong momentum, once again reinforcing its role as the leading B2B beauty event in the Americas. The event hosted:
Over 26,000 visits from 103 countries
More than 1,000 exhibiting companies from 44 countries
The exhibition continues to be a pivotal platform for building partnerships, exploring market innovations, and discovering the newest trends in beauty. This year, Korean Beauty was especially noteworthy, with a 51% increase in participating brands and suppliers.
Cosmoprof North America delivered a robust business experience:
Over 200 top-tier buyers, including executives from L'Oréal, Nordstrom, Revlon, and Target, joined the Buyer Program
The show’s AI-powered matchmaking platform helped attendees streamline their networking efforts
Standing-room-only education programs included:
Entrepreneur Academy
CosmoTalks
Cosmopack Education
Panel discussions and sessions covered timely topics such as the rise of Generation Alpha, evolving packaging innovations, and the future of beauty retail.
Elevated Korean skincare, designed for real life, at the Timesavvy area at Cosmoprof North America.
Anne Moratto/MODERN SALON
This year’s CosmoTrends Report, curated by BEAUTYSTREAMS, identified five key industry trends showcased by 22 exhibitors, including:
Products for sensitive and reactive skin
PDRN-powered regenerative formulations
Next-gen masking innovations
Device-meets-solution hybrids
Advanced lip care systems
The Cosmoprof & Cosmopack North America Awards, also curated with BEAUTYSTREAMS, were announced during the Welcome Party. For the first time, award entries included both Las Vegas and Miami exhibitors.
Cosmopack Award Winners
ICURE Pharm & Cosmetics Inc. – Formulation and Packaging
Shinkwang M&P – Packaging: Design & Materials
Cosmoprof Award Winners
N&B S.r.l. Società Benefit – Green & Organic
Amaxy – Hair Products
Aekyung Industrial Co., Ltd. – Make Up & Nail Products
NANOBIOSYSTEM CO., LTD. – Skin & Body Care Products
An exciting debut: Jami Zabner at the Cool Freakin' Genius Haircare booth, showcasing their latest launch at Cosmoprof North America 2025.
Anne Moratto/MODERN SALON
Exhibitors took creativity to new levels with:
Interactive product demos
Sensory experiences and immersive activations
Content-driven installations
This approach transformed the show floor into a space for inspiration, engagement, and meaningful discovery.
At the Malibu C area, Brittany Cook demonstrated the Malibu C Head Lab and its solutions.
Anne Moratto/MODERN SALON
Luisella Bovera, SVP, Colep Consumer Products:
"Cosmoprof North America was a great success for Colep, with a high number of visitors and a highly engaged audience."
Dr. Whitney Hovenic and Hillary Schieve, Founders, SPOOGE:
"Being part of the Discover Beauty program was a transformative experience that brought visibility, credibility, and high-value connections."
Katie Petroskey, Senior Manager of Brand Acquisition, Nordstrom Marketplace:
"We came to discover new brands to launch on our platform, and we found several that met all our criteria. The experience exceeded expectations."
Cosmoprof North America continues to be the destination where beauty’s future takes shape.
Next events:
Cosmoprof North America Miami: January 27–29, 2026
Cosmoprof North America Las Vegas 2026: July 13–15, 2026
Note: New date format—Monday through Wednesday
Venue: Mandalay Bay Convention Center
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
