STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Related: Enjoy more styling from Caralee Pridemore: A Low Textured Bun How-To
Bridal Styling Trend: Waterfall High Ponytail
Every bride can say "I do" to this trending wedding style.
April 25, 2025
A tumble of curls spills down in this waterfall ponytail.
Photo: Caralee Pridemore
2 min to read
The high pony is a youthful profile that lends itself to bridal styling. It looks beautiful in photos, it can create a tiny 'pull' on the face for a lifted look, and it works for boho, traditionally romantic, or even vintage and rockabilly brides. Every bride can say "I do" to this trending wedding style.
Caralee Pridemore, Sam Villa Ambassador and Founder of @sweetlypinnedbycaralee, an on-location wedding hair and updo specialist, is seeing it more and more as bridal season shifts into high gear.
“So far this year I’ve had three brides requesting this waterfall ponytail at their hair trial. I think it’s such a beautiful look, however it does require extremely thick hair which can be created with a texture iron or extensions,” explains Pridemore, who is also a MODERN SALON 100 Honoree. “This style looks great with a strapless dress or one with a lower neckline…anything satin and clean looking.”
How To: Waterfall Sleek Ponytail
1. Prep hair using a Sam Villa Texture Professional Texture Iron all over. The above bride had thick hair, which is ideal for the style. If someone has curly hair or signs of frizz, the hair should be pre-straightened.
2. Backcomb the crown area and create two ponytails, one lower and one higher.
3. Clip up the top ponytail and start curling the bottom ponytail away from the face going to the center of the head with a Sam Villa Artist Series 2-in-1 Marcel Iron & Wand 1.5” (the extended heating element provides more surface area for styling longer hair). Take the right side back towards the center and the left side back to the center and then pinch and pull apart the hair with volume powder. If adding extensions, do that now. Place the clip-in extensions between both ponytails, positioning some wefts upwards and others down to create full volume and coverage.
4. Repeat same steps with the top ponytail and lay that hair around the bottom ponytail making sure all the curls are expanded. Use a wax or some sort of smoothing cream to keep the curls frizz free.
5. After all the hair is placed in the right position, neatly laying on top of each other, take hair from the bottom of the top ponytail and wrap it around both ponytails and pin in place. 6. Pull out and sculpt face framing pieces for a dimensional textured look.
“You can add pearls or other accessories," adds Pridemore. "I've done a longer veil placed on top and it looks beautiful."
Subscribe to Our Newsletter
More Style
Moroccanoil Introduces Sculpting Pomade and a Newly Unified Styling Trio
The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.
Curl Cult Launches Community Investment Round, Inviting Stylists and Clients to Become Owners
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
by Staff
Structured Texture: Runway Shapes, Real-World Textures
With Structured Texture: Runway Shapes, Real-World Textures, Monae Everett wanted to bridge the gap between high-fashion hair and the real textures stylists work with every day.
by Staff
Sparkle Hair Extensions Salons’ Provide Creative Add-On Service
Bee Sam’s VanStrands blend shimmer, color, and customization into a trend-forward enhancement designed for modern salon clients.
by Staff
NEW from amika: Perk Up Guava Granita Dry Shampoo
Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Tracey Hughes & Rita Perner on Exo-Grow, Hair Loss Education, and Building Community
After a nationwide roadshow, DermapenWorld leaders share their biggest insights on the growing demand for hair loss solutions, and why education, empathy, and community are driving the conversation.
by Anne Moratto
Smooth, Sculpt, Shine: Introducing the Oribe Supershine Smoothing Wax Stick
Oribe introduces an essential new addition to its iconic styling collection: Supershine Smoothing Wax Stick, designed for seamless styling.
Head Spa & Scalp Detox Mastery: A Seasoned Stylist’s Perspective
The Paul Labrecque Salon salon is finding success --for stylists and clients, alike--offering scalp care and specialized treatments. MODERN spoke to Moine about how this focus meets an important need and drives client loyalty.
The Pixie Cut: A Short Style with a Long Black History
Before the pixie cut became a Hollywood symbol of modern femininity, it was already living, breathing, and evolving in Black culture. Texture expert and Moroccanoil Global Color Ambassador Greg Gilmore gives us an overview of the iconic Black women who popularized the pixie over the past century.
The 2026 Vamp Romantic Trend
Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.
by Anne Moratto
Meet Wella's New SmoothFiller Service
Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella
Sabrina Carpenter Dons a Retro Flip-Bob for Her 2026 Grammys Performance
For her performance at the 2026 Grammys, Sabrina Carpenter wore a voluminous, retro flip bob created by celebrity hairstylist Evanie Frausto using Redken.
Oribe Launches Newly Reimagined Eternal Curls Collection
Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.
Golden Globes Glam: Goldwell Styling and Schwarzkopf Color Create Jessie Buckley’s “Honey Silk Blonde” Moment
Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.
by Anne Moratto
The Fairy Cut: Inspiration from Abroad Creates a Magical Result
“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."
by Anne Moratto