Discover the latest breakthroughs from top professional haircare brands, each offering unique benefits tailored to the diverse needs of clients and stylists alike.

Paul Mitchell Clear

Designed for those with sensitivities, Paul Mitchell Clear is a dye-free, fragrance-free, dermatologist-tested system made with minimal ingredients and maximum care.

According to Michaeline DeJoria, CEO of John Paul Mitchell Systems, “Paul Mitchell Clear fills a need in the marketplace for people with sensitivities. We are proud to offer salons and their clients an innovative regimen that provides the reassurance of dermatologist testing while still creating the salon-quality results they love.”

Key Benefits:

• Dermatologist tested

• Dye-free, fragrance-free

• Cruelty-free, vegan, color-safe

• Made without gluten, sulfates**, or parabens

• Under 10 ingredients

• Packaged with 50% post-consumer recycled materials***

Core Products:

• Essential Shampoo – Gently cleanses with 8 essential ingredients

• Essential Conditioner – Conditions and replenishes

• Smoothing Serum & Styling Glaze

• Coming soon: Conditioning Hair Mask

**Made without SLS, SLES, ALS. ***Excluding pumps, which are made from virgin materials.

Learn more:paulmitchell.com

OLAPLEX No.4FINE and No.5FINE Bond Maintenance®

Olaplex introduces its first system specifically for fine hair: No.4FINE and No.5FINE. This duo offers 2X volume and 2X strength while remaining ultra-light and weightless.

Technology & Benefits:

• Bond-building Technology – Strengthens and protects

• Flexible Polymers – Lift at the root without buildup

• Low Molecular Weight Hyaluronic Acid – Deep hydration

• Hydra-Balancing Matrix – Maintains bounce and moisture

No.4FINE Shampoo – Gently removes buildup while protecting essential moisture.
No.5FINE Conditioner – Softens and strengthens strands without weighing them down.

Availability: Available at Olaplex salons and retailers

Moroccanoil Color Rhapsody 10 Permanent Cream Color

Moroccanoil Color Rhapsody 10 delivers true-to-tone color, radiant shine, and complete grey coverage for clients with up to 60% white hair in just 10 minutes. The proprietary self-timing ColorKinetic Booster accelerates color processing then precisely halts it, providing control for colorists and beautiful, long-lasting results for clients. Experience the color you know and love, while optimizing valuable time. Available in 16 pre-mixed shades that can be used individually or intermixed for customized results at participating Moroccanoil Salons.  

PROVEN RESULTS: 

• 9+ weeks of salon-vibrant color¹

• 82% increase in shine²

• 90% of clients experienced overall scalp comfort³

• Up to 2.8x less damage⁴

¹Based on an average of 3 hair washes per week; ²Average shine achieved based on shade selection; ³Based on color services performed on 20 clients; ⁴Based on clinical test comparing Moroccanoil proprietary ProArginine + ArganID™ System and ColorKinetic Booster to alternative alkalizing agents and untreated hair.

Breakthrough ColorKinetic Booster: This innovative self-timing booster binds seamlessly with dyes and our ProArginine + ArganID® System to speed up the color process by 3x, while also protecting the hair. Once fully developed, the booster shuts down the hair color process to prevent over-saturation, ensuring precise, non-progressive results.  

• ProArginine: A type of amino acid that is naturally found in hair fiber. In its original state, arginine is highly alkaline. When used at higher, active levels, it becomes a powerful good-for-you alkalizing agent that supports the hair color chemistry. Next, it helps patch up weakened areas with necessary proteins to provide healthier-looking hair and long-lasting color.   

• ArganID^®: This technology features positively charged micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant and moisturizing powers of argan oil deep into the cortex. 

HYPERMATIC 10-Minute Demi-Permanent Hair Color from R+COLOR

R+COLOR debuts HYPERMATIC, a liquid demi-permanent color offering 25% faster coverage, even color deposit, and intense shine—all in just 10 minutes.

Clinical Claims:

• 61% more shine

• 94% color retention after 12 shampoos

Key Ingredients:

• Aloe – Scalp soothing

• Hydrolyzed Protein – Strength and structure

• Moisture-rich Biopolymers – Softness and hydration

• Creatine – Bond strengthening

Exclusive Tech:
BONDTECH Hair Therapy Complex – Bond-building system enriched with Vitamin E and Safflower Oil

Usage: 1:1 mix with 5 Volume Momentum Developer. Apply to dry/slightly damp hair, process up to 10 minutes, rinse.

Shades: 30 fragrance-free options + Clear
Availability: R+Co Salons and SalonCentric stores

Sustainability:

• Vegan, cruelty-free, Leaping Bunny Certified

• Free from gluten, PPD, parabens, resorcinol, silicones, ammonia & mineral oil

  Visit and learn more.

Matrix Super Sync

Matrix’s latest innovation, Super Sync, is a pre-bonded, alkaline demi-permanent hair color designed for versatility and protection.

What It Does:

• Tones, glosses, refreshes, lowlights, and covers grays

• Offers up to 2X shine* and 75% gray coverage with 10 Volume

• Lasts up to 9 weeks with minimal fade**

Features:

• Pre-Bonded Complex – Instant fiber protection

• Upgraded Cream Formula – Rich texture, smooth pull-through

• Vegan formula with 60 versatile shades

• 1:1 mix ratio, 20-minute processing on dry or damp hair

“This is the future of professional color.” — George Papanikolas, Matrix Brand Ambassador

Availability: SalonCentric and authorized distributors
More Info:matrix.com

Jatai Razor Update

A new, limited-edition Wood-Look Feather Styling Razor blends the brand’s rich legacy with a modern, artistic twist. This special release marks more than just a milestone — it honors decades of craftsmanship, innovation, and deep roots in the barber and beauty community. This exclusive version of the iconic Feather Styling Razor features a custom wood grain-print handle which means no two razors are alike in grain print or color.

 Designed for professional stylists who value performance and style, this collector-worthy tool delivers the same unmatched precision the Feather name is known for, now in a natural look that stands out at every station. The 75th anniversary razor is a tribute to that spirit of ingenuity and a thank-you to the professionals who’ve trusted Feather tools for generations.

The new Wood-Look Feather Styling Razor comes with a free holster and is available now on JATAI.net for a limited time. Retail price $54.95