Inspired by the vibrant energy of the seasons, Hollywood glam, global fashion runways, and the ever-evolving world of beauty, William Whatley, the Creative Education Director for Scruples Haircare, forecasts a return to warmth, rich hues and vibrancy for spring and summer 2025. 

Below are examples of Whatley's trending shades and the formulas to create them.  

Champagne Blonde:  Scruples’ Champagne Blonde trend for 2025 spring and summer is a throwback to a softer era in Hollywood where the blondes were richer and more golden than they were in recent trends with the ashier, cooler blondes I feel it’s more of an 80s era, but not as vibrant as in 2025 this color will feature a little softer golden tones, but definitely a throwback.

FORMULA: 

 To achieve Champagne Blonde color, I used a natural 8 smudge root with Scruples True Integrity 9NW and Scruples Blazing Highlighting with a platinum foiling placement back-to-back pale vanilla blonde soft, golden blonde, and warm golden blonde.

Honey Cashmere Blonde: Scruples’ Honey Cashmere Blonde look was achieved resulting in a lighter, warmer blonde for the blondes that want to be blonde but still have a soft glamorous look.

FORMULA: 

 To achieve Honey Cashmere Blonde, I used Scruples Color Art Fresh no ammonia PPD free Demi permanent color line. I created a shadow root with 9NB (satin wood). Then with Scruples Illusionist Brilliant Cream Highlights with back-to-back foil, placement, sandstorm, candlelight, and spotlight. 

Honey Mocha Brunette: Scruples’ Honey Mocha Brunette is a warm toned, mocha brown with a touch of natural golden delicate highlight. 

Brunettes are going to be huge for spring and summer 2025, but with a nice warmer feel moving away from the cooler brunettes of last season. In 2025, this color trend will add a soft contrast of warmer, lighter softer pieces to accent the contrast of colors making it look more of a natural looking brunette. To achieve the full look, blend it with beautiful mocha, caramel, and honey tones.

FORMULA: 

 To achieve the Honey Mocha Brunette color, here is my formula: Base color: Scruples True Integrity 3N; Teasy-lights: Power Blonde Lightner; Overlayed with Color Art Fresh: 5 NB pinecone + 7BT French Frost

Cherry Scarlet Red: Scruples’ Cherry Scarlet Red is a real rich, softer vibrant red with a cooler undertone.

 In 2025, the reds and coppers are going to be more of a cooler feel Instead of the more, orange-based reds of last season trend. This color trend features either a violet or a blue base which gives a most sultry look instead of an over-the-top loud red.

FORMULA: 

Starting with a slight smudge root with Scruples High Definition custom mixing gel color system, then applying a level 3 neutral with Illusionist Brilliant Cream highlighting system with back-to-back placement using Scarlet and Crimson. 

Sangria Red: For the lighter reds in 2025, Scruples’ Sangria Red is a softer, cooler red with lush, wine-inspired red with cool sangria undertones, adding a sophisticated, radiant depth.

FORMULA: 

To achieve Sangria Red, on a level eight I used Scruples True Integrity Cream Color 7RR Medium Red and Blonde for intensity, mixing in a fourth of your formula with 8MG Light Mahogany Gold adds the coolness to the sangria velvety coolness.

About William Whatley: Celebrity Hair Stylist William Whatley is the current Creative Education Director for Scruples and has previously served as Artistic Director and part of the Scruples artistic team starting in 1994 before he took on creative ventures including his lead role on Ambush Makeover from 2000 to 2006. He continued with Scruples in 2006 through 2010 before spearheading hair styling for fashion designers including Dolce & Gabbana, Roberto Cavalli and Vera Wang then several years of additional celebrity work with award shows, serving as hair stylist for an *NSYNC tour and heading education and creative programs for manufacturers before coming home to Scruples. With a legacy spanning over 30 years in the beauty industry, William Whatley is not just a Celebrity Stylist and TV Personality but a transformative force whose influence extends across education, celebrity collaborations, and captivating stage performances. Visit: https://scrupleshaircare.com/