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Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
This ombré makeover is by Dane Young (@danetheyoung) from Lucy Pop Salon in Nashville, TN. It took several hours, multiple processes and tons of talent.PROCESS:STEP ONE: This makeover started with a heavy balayage application using ...
It's more fun than a Netflix binge, doing a search for beautiful #haircolor on Instagram, and on a Saturday afternoon of scrolling through we came across this steely grey by @spencerhenryhair . It calls for industry-standard ...
Le Crazy Horse de Paris is a Parisian cabaret known for its stage shows. "A Male Gaze," the new 2015/2016 Fall/Winter Collection at Paris Haute Couture Fashion week by hair artist and designer extraordinaire, Charlie ...
In 2002, Eric Leonardos started doing makeup for Ruiz Salon in Austin, TX. Recently, an interview he conducted was featured on Huffington Post. He shared his tips for how a new stylist, fresh out of school, or someone looking to make ...
"Ninety eight percent of my clientele are colour clients," says featured artist Christa Bennett (@christathecolourista). "This is where my heart is. My longtime client loves to change her hair colour and is always a blast. ...
Carly Rae Lawrenson (@carlyraelawrenson) from Harlow Salon in Nashville, TN shares her steps and formula for removing those tough-to-budge bright colors. She used all TIGI Copyright Colour. Lawrenson is a TIGI Inspirational Youth ...
Created by the founders of Sport Clips, one of the most successful national salon franchises with a 20-year track record of growth and career opportunities, Vent Blotique blowout and style salon recently celebrated the grand opening of its 1,400 ...
Forty years ago 20 women made history by becoming the first Vietnamese nail technicians in the U.S. with the help of actress and model Tippi Hedron. Hedron met the women – mostly wives of high ranking military officials – ...
Jamie Waier (@jwaierhairartist), a salon owner and Pravana Artistic Educator, shows off this spicy result."Reds have become super hot this summer. I can't get enough of this red!" Waier says.FORMULA:7.52, 6.37 ( equal parts) with ...
Michael Thomas Hair Design (@tybehindthechair) in Naples, Florida used Redken to create this knockout blonde. His client had virgin hair at a natural level 5/6.HOW TO:"I used Redken Blonde Icing 40 vol and Olaplex. I processed for an hour ...
Level Beauty Group, led by beauty industry professionals Kenny Kahn and Brian Anderson, launches Beauty & Pin-Ups, a multidimensional brand and luxury haircare collection that celebrates the confident, “take-me-as-I-am” ...
Alan Benfield Bush, co-founder of ABBA Haircare, former director of Vidal Sassoon schools in California and esteemed educator, offers a universal languauge for talking about technical haircutting with his Method program, a trademarked ...
Melanie Bray (@melanie.bee) calls the beautiful color design she created for her client a "Vintage Rose.""This beauty was nervous but ready for something new," Bray says. "She showed me a few pictures and I took ...
The Modern Flattop has a 1950’s pompadour flair to it. The top stands up higher than a traditional flattop and slope is more exaggerated from the longer front to the crown area. Another unique characteristic is the square shape from the ...
This sizzling and sweet "Twizzler Melt" is by Gina Bottoni (@gina_bott). And her tips for this kind of colorful work: "Different heads and artists will yield different results! Use the color wheel and saturation levels as ...
Owner and Lead Artist at The Modd Labb in Dallas, TX, we think @jakethegreat_88 has done a GREAT job with this color and style.WELLA FORMULATIONBase: Koleston Perfect 7/73 + /28 + 40 volPreGloss: Color Touch 7/89 + /68 + 1.9Towel dry then apply ...
Marco Pelusi of Marco Pelusi Hair Studio in West Hollywood, CA and the creator of Marco Collagen Color Guard Haircare shared a beautiful 'brunettes have more fun' finish on Facebook. The young woman client, Angel, is ...
