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Anne Moratto

Director of Brand Content Strategy, MODERN SALON and NAILS

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.

Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards.  She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards.  As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell.  Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.

Color|Articles|Jun 14, 2015

A Journey to a Beautiful Blonde

Often the most labor-intensive makeovers result in haircolor that looks like it was meant to me---"born this way" is the phrase that comes to mind.  This four-hour transformation blonde was created by Stephanie Garcia ...

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Career|Articles|Jun 14, 2015

The Social Flip

The social flipSocial media is a great way to connect with current and potential clients.Try flipping your social strategy for a powerful bump in exposure.Put down your phone.  Stop taking pictures of client haircuts with your phone.  ...

Color|Articles|Jun 12, 2015

First Post-Chemo Color, Cut and Style

We found this beautiful photo and a moving description from Theresa Zamora (T_ZAMORA) on Instagram:"My heart is so full! This beauty came to me after finishing chemo. After losing all her hair, it was finally long enough to do something ...

In The Know|News|Jun 12, 2015

Nicole Mills Joins muk Haircare US

muk Haircare US has hired Nicole L. Mills as a marketing and brand consultant to help grow consumer awareness of the Australian salon line in the American market.Mills was previously the Associate Publisher of Marketing for Cosmopolitan and ...

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Color|Articles|Jun 9, 2015

Bronzed Beauty by Lindsey Benitez

If you aren't following Lindsey Benitez on Instagram (@lindseybenitez), well, get following.  She posts beautiful images and then shares her formulas, her process and also her thinking behind what she is doing on her clients.In this ...

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