Modern Salon
MenuMENU
SearchSEARCH

Social Superstar: @ShaiAmiel, the #CurlDoctor

#CurlDoctorFor years, Shai Amiel has owned and run one of the first Los Angeles-based curl-friendly salons, Capella Salon in Studio City, CA. Curly girls have been turning to him to learn how to turn off their “blowfryers” and ...

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
July 16, 2015
Social Superstar: @ShaiAmiel, the #CurlDoctor

Shai Amiel

2 min to read


#CurlDoctor

For years, Shai Amiel has owned and run one of the first Los Angeles-based curl-friendly salons, Capella Salon in Studio City, CA. Curly girls have been turning to him to learn how to turn off their “blowfryers” and embrace their natural texture. 

Ad Loading...

Follow me on: @ShaiAmiel

Instagram 74,000

Twitter 19,000

Tumblr & YouTube 

Beauty school graduated from, city/state: Ambassador in Los Angeles

Ad Loading...

Best known on social media for: The Curl Doctor

Who I'm following on social: Anyone that inspires me to do what I love

How it felt to be recognized in public for the first time: Pretty weird but exciting because I've become known as the "guy that makes hair healthy"

How has social media fame changed your life: People always approach me for advise on the streets. It's great because I can reach out to people all over the world and it gives them insight to my world. It allowed me to meet curly girls from all over the world. 

Best way to build a clientele from social media: Share your craft with your followers. Be yourself and don't try to copy someone else's style. Share images of the work you want to do. Clients see what I do and request looks that I enjoy doing. It's all about giving them a glimpse into your life. They like to see what we're all about besides our craft. I have 74,000 followers waiting to see what I say or do next. I try to inspire them and teach them how to get the same results at home. 

Ad Loading...

Favorite Instagram filter: I don't ever use filters

Favorite app for pics/editing/collage: Diptic, framestatic, squaready, snapseed

The professional beauty product I can't live without: DevaCurl

Shout out to someone who helped you along the way: Lorraine Massey

I would love to makeover: Michelle Obama. She needs to go natural and help inspire all her fans that natural beauty is the best beauty.

Ad Loading...

More In The Know

Ad Loading...
In The Know|News|May 22, 2026

Aura Salonware Announces 2026 Scholarship Winners

Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

Ad Loading...
Ad Loading...