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Affinage Takes on America

Tracey Devine Smith, global ambassador for Affinage Salon Professional, toured the US for a week-long educational road show in three states. Beginning June 8 in New Orleans, she traveled  to Southern California on June 10 before wrapping in ...

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
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July 7, 2015
Affinage Takes on America
Affinage Takes on America
Affinage Takes on America

With Tracey’s unique and creative techniques Affinage Meche’s were used for panels of color and inspired artistry. A Pixel technique allowed her to see, through the clear panels, the “dib dab” technique of placing color in desired areas for a one of a kind array of pixelated colors in the hair.

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Tracey Devine Smith, global ambassador for Affinage Salon Professional, toured the US for a week-long educational road show in three states. Beginning June 8 in New Orleans, she traveled  to Southern California on June 10 before wrapping in Virginia on June 15.

"The 2015 road show was driven by demand and popularity,” said Smith. “We hoped to inspire and bring a new vibe to customers old and new while showcasing what's up-and-coming and relevant for hairdressers.” Smith worked with Affinage’s American distributors and the home office in England to devise the tour. And as Affinage adds new products, colors and line extensions in the coming months, the road show was an ideal way to showcase her talents and the brand’s innovative product selection. 

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