In Living Color
Moroccanoil enters the color category with the launch of the Moroccanoil Professional Haircolor Collection.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
The Short Report: A Short Hair Specialist Sees the Big Chop Trending
In a city where women favor the long, beachy wave, Reno Prezio's clientele come for his pixies, bobs, and big chops, mixed in with a bit of barbering.
by Anne Moratto
5 Stylists on How They're Saving During this Period of High Inflation
We asked five hairdressers for their tips on saving money during this time, when inflation is at a forty-year high. Find out what tool they have found most useful in managing the money they spend in their business.
by Anne Moratto
4 Ways a Clients-Only Facebook Group Will Help You Streamline Your Business
With all the love given to Instagram, we forget that old standby, Facebook, and its ability to help connect us. But not stylist and coach Lisa Huff (@lisahuffhair). One of her recommended business practices is the use of a Client-Only Facebook, a private group that serves so many valuable purposes, we wanted to know more.
by Anne Moratto
Manga Hairstyles Come to Life with Basic Haircutting Principles
On his successful YouTube channels, Angel del Solar has amassed millions of views on his cutting videos, with K-Pop stars, Manga characters and celebs serving as his inspiration. See how he creates these hairstyles in real life.
by Anne Moratto
Why the First 2022 Venus+Mercury Retrograde Will Actually Be a Good Thing
Celeb Astrologer Lisa Stardust says Mercury Retrograde 2022 is going to impact everyone—and some signs more than others.
by Anne Moratto
Wedding Hair Made Easy
Hair educator Tino Soininen breaks down bridal styles into easy-to-follow steps. His special occasion tutorials range from sleek City Bride chignons to "messy" BoHo Bride waves.
by Anne Moratto
Policies and Rules for Independents: Protect Your Business and Your Sanity
Barbers, stylists, and any beauty professional who is working independently will benefit from outlining a clear set of rules and then communicating them to their guests--early and often. As Tish Clark, a stylist in Michigan puts it: "I'm the boss and I run my salon suite with respect, integrity, boundaries, and professionalism."
by Anne Moratto
Salon Policies for Independents to Decide on Before Opening
Hunter Donia (@hairbyhunty) is a solo artist in Lancaster, PA, working in a Sola Salon Suite, who says he is all about boundaries and policies.
by Anne Moratto
4 Foundation Techniques to Anchor an Upstyle
“As professionals, it’s our duty to build beautiful upstyles that stand up to that first dance, walk down the aisle or photo shoot!”
by Anne Moratto
He's Uplifting the Next Generation of Barbers
He's a popular nobody, a barber and educator who has combined humility with hustle and created a movement. And now he's launching a foundation to give back.
by Anne Moratto
Working to Overcome the Racial Divide in the Industry
"It’s about texture… and texture doesn’t have a race." In the days following the killing of George Floyd in Minneapolis, the despair being shared by so many also served to propel Rodrick Samuels, a barber, educator, and owner, into action.
by Anne Moratto
Gray Hair Needs Special Care
For women and men who are finding more whites and silvers in their crown, they are also finding that this hair requires different care to keep it looking and feeling healthy, shiny and soft. Here are suggestions for what to recommend to your gray clients, and also how to keep them coming back even if they're saying 'no' to color.
by Anne Moratto
Don't Fear the Beard: A Roundup of Our Best Beard Advice
Tips from the experts ranging from why beards smell and how to neutralize odor to tips for getting a beard to behave, and the tools to tame it.
by Anne Moratto
Good Sports: Men's Collection of Cuts and Styles from Simon Shaw and PROJECT: Men
Under the direction of Simon Shaw, these haircuts and styles are inspired by the diversity of looks on soccer fans in the stands.
by Anne Moratto
Best Shag Haircuts for Any Length
The Shag Cut continues to surge in popularity because of its incredible versatility and is a haircut that never seems to go out of style. Here are examples of shag-tastic cuts on all different hair types.
by Anne Moratto
LA County to Require Proof of Vaccination Inside Personal Care Establishments
This order was approved on October 6, and is expected to go into effect the end of November.
by Anne Moratto