Rich Color Transformation: Formula and Steps from @JTColours
Joseph Trace has started offering a new luxury experience in his salon that offers benefits to scalp and hair, while prepping for a successful color service.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
How to Achieve Glazed Donut Skin
It's a term coined on TikTok for skin that is plump and "shiny" like the lush exterior of a glazed donut. But achieving this pillowy perfection requires the right ingredients and know-how. An expert from Ultraceuticals tells us how to achieve healthy, hydrated skin, a look that is always trending.
by Anne Moratto
Color Correction: 30 Years of Black Box Color Buildup
Famously stubborn and tough to budge, black box dye has met its match in @hairicc. This color correction took ten hours and Aric Congdon has some great advice on why and when to use certain strengths of activator.
by Anne Moratto
Using Crystals and Essential Oils in Wellness Practices
Crystals, stones, and essential oils have been used for centuries in healing therapies and practices. You can introduce their benefits to clients through products and services that tap into their unique properties.
by Anne Moratto
5 Stories of Facing Down Fear
It's good to hear stories of confronting fears or taking risks because it can encourage us to do the same. These beauty industry professionals stepped out on the limb, broke out of the box, and had some big challenges that they overcame this year.
by Anne Moratto
Collection: Hair Every-Wear 2.0 from Angelo Seminara
Goldwell's Global Ambassador Angelo Seminara showcases individuality through emotional creativity in his second film. It was debuted, onstage, live at Kao Salon Global Experience in Amsterdam.
by Anne Moratto
The Winners of Kao Salon Global Creative Awards Announced in Amsterdam
Throughout two full days of artistic presentations, brand introductions, and next level parties, a highlight of the Kao Salon Global Experience was the in-person competition for the Global Creative Awards. And the winners are...
by Anne Moratto
Low-Maintenance Cool Blonde by @frances_hairartist
The key to achieving this blonde lies in the right techniques paired with good placement, so color melts into a low-maintenance, beautiful blonde finish.
by Anne Moratto
Oribe Event Celebrates Cult Favorite Product and Hair Legend, Oribe Canales
The cult-classic product has been a go-to for adding texture and sexy shape to hair since it was first introduced in 2010. 12 years later, a limited edition version is unveiled in Los Angeles.
by Anne Moratto
Curl Confidential: Products with the Secret Sauce for the Curly Client
It’s no secret that natural texture –and haircuts that call it out—are in. Everywhere you look this season, your eyes will land on unfussy and almost undone hair. And when it comes to enhancing and defining natural curls, stylists know that product is their friend. Meet the latest and greatest products for the promotion of curls and waves.
by Anne Moratto
This Haircutting Specialist Lives to Create the Perfect Face Frame
Stylist Lenina Yin's super power just might be adding in texture and movement to nearly every haircut and then "signing" it with her customized face frames.
by Anne Moratto
SALON DESIGN: Creating Her Home, Suite Home
Women’s color and cut specialist Rachel Gardner opened Her Rareity Salon in February 2022. Check out a space that Gardner says, "shows my heart."
by Anne Moratto
Bridgerton-Inspired Collection by Detra Smith
In a celebration of her love for period fashion and the creative process, itself, Smith designed wigs fit for Bridgerton's Queen Charlotte and her court.
by Anne Moratto
Here's How to Help Salons in Ukraine
Brava Salon Specialists in Madison, WI has put many hours into creating a way for you to support salons and stylists in war-torn Ukraine.
by Anne Moratto
A Day in the Life of Editorial Artist Jalia Pettis
An award-winning makeup artist and entrepreneur, Jalia Pettis shows us how she sets herself up for success, everyday.
by Anne Moratto
SLIDESHOW: MODERN SALON Independent Boot Camp
MODERN SALON Independent Boot Camp, in its second time out, creates a space for exchanging ideas, learning new ways to grow your career, and making connections. Coming soon...Boot Camp takes on Texas!
by Anne Moratto
On Fire with Festival Hair: Coachella Made this Stylist’s Dreams Come True
The Coachella Valley Music and Arts Festival was a dream destination for hairstylist @hairwithlinda. She brought her special brand of styling to the desert, designing some space bun, braid and extension magic.
by Anne Moratto