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Anne Moratto

Director of Brand Content Strategy, MODERN SALON and NAILS

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.

Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards.  She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards.  As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell.  Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.

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Career|Articles|Dec 1, 2014

Old School Marketing

If you build it, they will come.  Everyone is familiar with that saying.  If you build it old school, they will come and stay.  That is my new twist on the old saying.I am in the midst of building it “old ...

Color|Articles|Nov 26, 2014

Purple Haze Color Melt by Susie Pham

Susie Pham (@susiepham1087) shares her Purple Haze Color Melt process and formula:First, balayaged and lift her to level 7-9. Then blow dried and toned with K-Pak Joico Intense Colors. Formula #1 i used shade Light Purple and formula #2 i ...

Color|Articles|Nov 26, 2014

Fiery Color Melt by Anastasia Amico

Anastasia Amico (@anastasia_amico) shared this fiery color melt image on Instagram and here she graciously shares the formula, too."These colors have the ability to pierce through naturally and artificially colored hair using the 1:1.5 ...

Color|Articles|Nov 26, 2014

Ombre Action

Renaepop (@renaepop) says “We made a little flawless ombre action happen today with Wella Color Touch!” and we share her formula here:FORMULA:20g 4/57 + 10g 3/0 +10g 44/65 on the roots and mid-shaft and Evo Fabuloso Pro 4g orange + ...

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Career|Articles|Nov 24, 2014

Heads Up: Clients Never Forget

Does it really take six meetings to change a first impression? Do we start from scratch each time we meet? How important is that one indelible, tattoo-like encounter that makes a first impression? Who cares, some might think? You care, because a ...

Color|Articles|Nov 20, 2014

Reviving Color with Malibu C

Emily Savage(@emilyhairdesign) shared this ‘after’ photo of her client who came in with colored hair that was dingy and dull.  “You’ll notice in the first picture an orange cast caused by hard water build ...

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