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Anne Moratto

Director of Brand Content Strategy, MODERN SALON and NAILS

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.

Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards.  She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards.  As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell.  Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.

Color|Articles|Nov 18, 2014

Base to Cover Gray to Glossy Finish

Check out this before-during-and-after by Jess Dunaway (@colorbyjess) who works out of Ian McCabe Studio in Washington, D.C. Her client was booked as a single and a full head of highlights. She was with her for approximately 3 ½ ...

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Color|Articles|Nov 14, 2014

Brassy to White Blonde

Samantha Gribble (@TheRedHeadQueen) is a senior stylist and makeup artist at CoCo and Company Hair Salon  in West Seattle.  We saw her work on INSTAGRAM and wanted to share how she brought her client from a bit brassy to a white ...

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Color|Articles|Nov 13, 2014

Home Haircolor Mishap Makeover

Los Angeles-based Jordana Lorraine (@jordanalorraine), a hairstylist Master Certified in Brazilian Blowout, gave her young client a makeover that she outlines below.“This young lady had a home haircolor mishap (or four),” shares ...

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