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Anne Moratto

Director of Brand Content Strategy, MODERN SALON and NAILS

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.

Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards.  She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards.  As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell.  Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.

Color|Articles|Nov 8, 2014

Beautiful "Balayombre"

Monica Giles (@mgileshair) "had so much fun with this balayage, melt, sombre or whatever you want to call it!" We call it pretty.  Giles offers two outdoor views here: "I love the color in the sun and in the ...

Color|Articles|Nov 8, 2014

Copper and Cherry Color Melt

Using ProRituals color, Teresa Reagor (@teresa.reagor) did this pretty color melt of copper and cherry on her client.Cherry Base: 6rs 2.8oz + 6rv 020oz + 10volume 3ozCopper: 7r 090oz + 040oz Yellow + 15volume 090ozProcess according to ...

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Color|Articles|Nov 6, 2014

FORMULA: Silver Blue Beauty

Ruby Devine (@rubydevine), a hairstylist, makeup artist and Bumble&Bumble Network Educator, gave her client just what she asked for and the result is a hip twist on 'blue haired ladies.'  Her client asked for silver/blue hair ...

In The Know|News|Nov 6, 2014

jcp Salons Support City of Hope

In support of Breast Cancer Awareness Month, jcp salons across the country hosted "Cuts for Hope" from Oct. 11-18, donating $1 for every hair cut or trim to the City of Hope, a leading research and treatment center for cancer, diabetes ...

In The Know|News|Nov 5, 2014

TEAM SPIRIT: Lunatic Fringe

The term “lunatic fringe” refers to outliers, those who live on the edge or fringes of society because their take on life is so unique and original.  It’s also the name of a salon group in Utah overseen by unique and ...

In The Know|News|Nov 5, 2014

Cervantes Joins Kirschner Group

The Kirschner Group, Inc. recently announced the addition of Ricardo Cervantes to their International Sales Team.Cervantes joins the The Kirschner Group, Inc. as Sales Manager for Mexico. He comes to The Kirschner Group, Inc. with over 15 years ...

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Color|Articles|Nov 3, 2014

Purple Hair Don't Care

Paige Transue (@Pntransue) introduces her Instagram post with "Got my hands on some Pravana and had a blast!" Her client's hair was platinum to start and she applied color to Zone 1 and Zone 2 and pulled through to the ends.The ...

In The Know|News|Nov 3, 2014

Choose Beauty: Lydia Sarfati

Biggest change in skincare: When I first started here, I would say ‘esthetician’ and people thought I was saying ‘electrician.’ It was a foreign word to them but, today, people understand what it is and what it means. The ...

Color|Articles|Nov 3, 2014

FORMULA: Red Ombre

Ashley Madrigal (@Ashleypaigehair)  at Trinity Salon in Woodland Hills, CA  created this pretty color on fellow professional Paola Barros-Stewart (@Paolamkuphair):Schwarzkopf Professional Formula Roots: (3 inches down) Igora 6-88  ...

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