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Creating a Balayage Believer: Hair by Marilyn Cole Using Aloxxi

Aloxxi created a new way to talk about haircolor with clients when it introduced the concept of Color Personalities.  Their consultation book features swatches and visuals of haircolor finishes that are assigned a name (Blonde Bambino, ...

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
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December 3, 2014
Creating a Balayage Believer: Hair by Marilyn Cole Using Aloxxi

HAIR BY MARILYN COLE (@MARILYNROCKSHAIR)

1 min to read


Aloxxi created a new way to talk about haircolor with clients when it introduced the concept of Color Personalities.  Their consultation book features swatches and visuals of haircolor finishes that are assigned a name (Blonde Bambino, Gondola with the Wind, Don’t Prosciutto the Messenger) that allows women to connect with the color and describe what they want verbally and visually.  It empowers them to ask and communicate their desired end results.

Marilyn Cole (@marilynrockshair), an Artistic Advisor and Educator for Aloxxi,  helped her client discover not just her Color Personality—Sparkling Prosecco—but also gave her the confidence to her move beyond foils and discover the joys of balayage. 

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With this as the result, there is probably no looking back after balayage.

Base Formula:

Chrome 9A at the base with 20 volume

Balayage:

Aloxxi White Lightener with 30 volume.

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Gloss at the basin with Tones 10A

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