Color Transformation How-To: From Virgin Blonde Hair to Vibrant Red

Colorist Britny Bassett demos how she took a client with virgin level 8/9 strawberry blonde hair and turned her into a vibrant redhead in this tutorial.

How to Use Green to Make Rose Gold

California colorist Sadie Gray shares her formula and steps to using Green from Aloxxi's Ultra Hot Fashion Tones in this video tutorial.

How To Nail The Natural-Looking Hair Color Trend

In the salon, it’s the natural-looking blondes, brunettes and reds that generally fill the books.

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Copper Fire Hair Color: Diamond Strike Technique from Aloxxi

Aloxxi Creative Team members Teri Dougherty, Michael Dueñas and Peggy Wright use their Diamond Strike Technique to create a copper fire hair color.

Aloxxi Violet Shampoo Busts Brass

This deeply pigmented formula gently cleanses hair while providing hydration and without compromising blonde tones.

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How to Add Extra Texture to Your Updos

San Diego stylist Sara Ortega uses the new Aloxxi Bombshell Volumizing Grip styler to create the grip needed to keep this cascading updo in place.

How-To: Aquamarine Dream with Tousled Texture

Artist Connective member Mirella Manelli uses Aloxxi's Instaboost Conditioning Color Mask in Aquamarine Dream and the new Bombshell Volumizing Grip Styler for this perfect summer look.

Aloxxi's New Bombshell Volumizing Grip Styler Gives Hair a Soft, Touchable Finish

The importance of a good foundation cannot be overemphasized when it comes to upstyling.

Michael Dueñas Has Put Aside All His Styling Products For This One. Here’s Why.

The new Bombshell Volume, Grip and Hold Spray from Aloxxi  are celebrity and session stylist, Michael Dueñas', “one and done.” Here are his reasons why.

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