AACS Leadership Invited to White House
On August 19th, the AACS Government Relations Committee (GRC) visited the White House on behalf of member schools and the beauty industry.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
PERSPECTIVES: Industry Leaders Address Branding Basics
Separating yourself out from the crowd and making sure your message is heard above the din is the hallmark of branding success. We asked salon leaders to answer the question: “How do you ensure that your brand message is consistent and clear to all your customers?”
by Anne Moratto
SalonCentric Cuts the Ribbon on New National Operating Center
SalonCentric recently relocated its Largo, Fla., National Operating Center to a 52,500 sq. ft. office space in St. Petersburg, Fla.
by Anne Moratto
FRESH INK: Tips on Caring for New Tattoos
Tips from dermatologist Bruce Katz on protecting newly-tattooed skin and keeping it healthy.
by Anne Moratto
NYFW: China Glaze Water Marbled Nails at DEGEN
Models at the NYFW DEGEN presentation rocked custom-made China Glaze water marbled nails.
by Anne Moratto
Color Correction After Repeated Home Bleaching
This color correction by Blondie's Salon (@blondiessalon.gv) in Grass Valley, CA features Eufora products.
by Anne Moratto
China Glaze Builds Nail Community with Website Redesign
China Glaze offers more way for nail lovers to interact with the brand.
by Anne Moratto
NYFW: Essie for Alexander Wang Spring/Summer 2014
Michelle Saunders for essie kept both hands and feet neutral, understated, sporty but still feminine for Alexander Wang’s Spring/Summer 2015 collection,
by Anne Moratto
NYFW: OPI at BCBGMAXAZRIA
OPI kicked off Mercedes-Benz New York Fashion Week with BCBGMAXAZRIA at Lincoln Center
by Anne Moratto
NYFW: CND for Opening Ceremony Spring/Summer 2014
CND nail care created a water-inspired nail design for Opening Ceremony’s Spring/Summer 2015 Fashion Show at the Metropolitan Opera House in New York City.
by Anne Moratto
PASTEL HAIR
Desirre Lee (@desirre_lee), the owner of Lavish Hair Lounge in Albuquerque, NM, is a Certified Educator for BES Color. Her soft, pretty pastel work caught our eye and we asked her to share what she used to achieve this watercolor-like result.
by Anne Moratto
ORANGE SPICE
The brilliance of this shade popped off the screen as we scrolled through our Instagram feed. Courtney Virbickis shares her formula.
by Anne Moratto
Wahl Professional UK Education Summit
The first Wahl Professional Global Education Summit brought together 16 educators and marketing strategists from eight countries.
by Anne Moratto
QUICK FIX FORMULA: Brassy to Icy
Amy A (@colorsbyamy) a hairstylist and makeup artist in Reno, NV works out of Atelier Beauty Bar.
by Anne Moratto
TEAM SPIRIT: Babyliss PRO
Jim Roberts and the Team at Babyliss Are Closing the Gap Between Barbers and Stylists
by Anne Moratto
A Bold, Beautiful Coral Ombre How-To
Cameron LeSiege, a Learning Leader and Color Specialist at Paul Mitchell the School Jacksonville, FL, loves to inspire and motivate future professionals every day. He shared his steps for this lovely result along with background on his process.
by Anne Moratto
ISPA Announces Innovate Award Winners
The International SPA Association (ISPA) has announced this year’s ISPA Innovate Award winners.
by Anne Moratto