RED FLAME: Pravana Formula Combines Vivids and Pastels
Darnell Wold has gained fame for his wig-making skill and his eye for color.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
L’Oréal Finalizes the Acquisition of DECLÉOR and CARITA
L’Oréal announces their acquisition of skincare brands DECLÉOR and CARITA.
by Anne Moratto
Don't Fear the Beard: Client Tips for Embracing & Maintaining
Patti Davenport, American Crew International All-Star and Shave Director at Groom for Men in Milwaukee, WI offers tips on helping clients embrace the beard.
by Anne Moratto
Jerome Kantner of Germany Wins American Crew All-Star Challenge
Jerome Kantner of Germany claimed the title of American Crew All-Star Global Champion 2013-2014. His win was announced in Lisbon, Portugal on April 28th at the MEO Arena in front of thousands.
by Anne Moratto
American Crew Finalists Speak the Universal Language of Beauty
The United Nations might want to tap into the goodwill American Crew has created with their All-Star Challenge in Lisbon, Portugal.
by Anne Moratto
Meant to Be: Two American Crew Finalists Who Were Born to Style
At the American Crew All-Star Challenge in Lisbon, Portugal, the two North American finalists share a love of hair that goes back well before beauty school.
by Anne Moratto
David Raccuglia Named Creative Consultant to American Crew
American Crew, the professional men’s grooming line, announced the return of company founder David Raccuglia as a key creative consultant.
by Anne Moratto
Battling Black Box Color to Create a Beautiful Blonde
Two sittings and about seven hours later, Megan Gill (@salon6megan) battled old black box color to create a beautiful blonde. Here's how!
by Anne Moratto
My Little Pony: Color Formula for Fantasy Creature Purple
First the color, then the name--My Little Pony Hair--caught our eye when we picked up this photo on our Instagram feed. Sandra Moreno of Designs by Sandra at Head to Toe Salon in Campbell, CA created this fantasy-creature color using Redken and Pravana.
by Anne Moratto
Mermaid Color Melt How-To and Formula
Melissa Lovett, owner and lead colorist of Platinum Hair Salon in Caldwell, Idaho, created a "Mermaid" color melt using Matrix and Joico to combine the colors of the sea into one flowing look.
by Anne Moratto
IN THE PINK: Formula and How-To for an Aveda Pastel Pink
The last time MODERN SALON shared Jennifer Sarchet's work, the response was wildly positive. Now we share a positively pink formula from Sarchet, a stylist at The Establishment LA salon, an Aveda salon in the Silver Lake neighborhood of Los Angeles, CA.
by Anne Moratto
American Crew All-Star Global Challenge to Take Place in Lisbon
American Crew puts men’s cuts and style center stage in Lisbon, Portugal, for the 2013-2014 All-Star Challenge, the annual global competition to recognize the best men’s hair stylists in the world. The competition finals and crowning of the 2013-2014 Global Champion will take place at the MEO Arena in Lisbon on April 28th.
by Anne Moratto
PERSONAL STYLE: Theri DeJoode, an American Girl
Theri DeJoode, technical director for American Crew, is an American Girl and we love her style.
by Anne Moratto
BEHIND-THE-SCENES: Photo Shoot with Kenra in Venice, CA
The Kenra crew recently landed in Venice, CA to collaborate on their latest photo shoot to accompany their "Sunrise/Sunset" collection of hair cuts, color and styling.
by Anne Moratto
American Crew All-Star Finalists: Meet Florian Nou from France
Florian Nou from France shares what it means to be a finalist representing his country in the American Crew All-Star Challenge to be held in Lisbon, Portugal on April 28, 2014.
by Anne Moratto
American Crew All-Star Finalists: Meet Paco Lopez from Spain
Paco Lopez from Spain shares what it means to be a finalist representing his country in the American Crew All-Star Challenge to be held in Lisbon, Portugal on April 28, 2014.
by Anne Moratto
American Crew All-Star Finalists: Meet Anitha Skov from Denmark
Anitha Skov from Denmark shares what it means to be a finalist representing her country in the American Crew All-Star Challenge to be held in Lisbon, Portugal on April 29, 2014.
by Anne Moratto