FORMULA HOW TO: Sun-Kissed Blonde Balayage
David John at Sally Hershberger Los Angeles used L'Oreal color and a balayage technique to create a dimensional blonde.

Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
David John at Sally Hershberger Los Angeles used L'Oreal color and a balayage technique to create a dimensional blonde.
The Professional Beauty Association (PBA) is pleased to announce the recipients of the 2014 PBA Lifetime Member Scholarship.
A lovely strawberry-blonde with a highlight/lowlight formula from David John at Sally Hershberger in Los Angeles.
Essie Nail Lounge launches in Las Vegas.
Macadamia Natural Oil announced the appointment of Scott Smith as Vice President of Business Development for Asia and Australia.
#BlondeWeek continues with this pretty peach we spotted on Instagram by Desirre Lee.
Dermalogica and FITE, the company’s philanthropic arm, celebrated International Women’s Day at the South by Southwest (SXSW) Conference in Austin, TX in March, partnering with the United Nations Foundation (UNF) and Dell, along with other companies, which advocate for the advancement of girls and women through global education.
Sophy Merszei, CEO, Founder, NovaLash Eyelash Extensions shares her tips for success.
Amy Washburn (@amydoubleyouuu on Instagram) is a Matrix Artistic Educator and stylist at the Regis Salon in the Mall of America. We loved her warm rose gold finish so asked for her formula. Here it is!

Sport Clips Haircuts celebrated successful sales and initiatives with their annual gathering, National Huddle.
Salon Manager Andi Steloff and stylist David John share their thoughts on what makes a good assistant and why.
Katie Gould, working out her salon Sweet Hair, used Wella color to create this lighter, brighter finish on her client.
The Beauty Changes Lives Foundation (BCL) is pleased to announce the recipients of the inaugural Beauty Changes Lives| CND | Tippi Hedren Nail Scholarship.
At a reception at America’s Beauty Show (ABS), City of Hope formally introduced its 2014 Spirit of Life Award honoree Harlan Kirschner, The Kirschner Group, and invited everyone in the industry to join his campaign “Celebrating Cures” and rally behind the lifesaving work at City of Hope.
Another example of #HairdresserMagic found on Instagram, this one impressed with the dimension and shine hairdresser Stephanie Robidoux brought to her client's hair, which is a natural level 5 (on the Matrix scale).
Chad Parker Law is the new director of education for NEUMA Beauty.
Essie Education Director gives this genius tip on removing those clinging bits of glitter nail polish.