New OPI Pro Website for the Latest in Nail Technology, Education
OPI announces the re-launch of its PRO website.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
STATION BREAK: Chris McMillan
Celebrity Hairstylist Chris McMillan works out of his Beverly Hills salon when he is not on the road bringing his uber-talents to the uber-famous. Take a peak at his station, his tools and his products.
by Anne Moratto
TEAM SPIRIT: Schwarzkopf Professional US
Already established as one of the top-three globally, Schwarzkopf Professional US wants North American to embrace their brand.
by Anne Moratto
CHOOSE BEAUTY: Yolly ten Koppel
“If I help educators become better teachers or teach students how to design hair or if I create a new hairstyle on a salon client—then I change lives. This is what I love to do. It is truly fulfilling, inspiring and makes every day a different experience.”
by Anne Moratto
Lady Gaga in Wax -and Hairdreams Hair- Debuts in Paris
A wax figure Lady Gaga was unveiled at famous Paris Wax Museum, Musee Grevin, with Lady G adorned in hair from Hairdreams.
by Anne Moratto
7 Winning Bobby Pinning Tips from Joico's Damien Carney
Once tucked away, bobby pins have become the hottest hair accessory! “They’re fresh, girly and cheek,” declares Joico International Artistic Director Damien Carney, who shares seven ways to pin with aplomb!
by Anne Moratto
A Sneak Peek at What's New From Gelish Gel Polishes
We caught up with Amy McGregor, Gelish Brand Manager, at CosmoProf North America in Las Vegas and Amy shared that Gelish is going deep, dark and vampy for fall. Plus a new matte top coat puts a twist on French Nails.
by Anne Moratto
Maggie Gyllenhaal's Sexy, Tousled Pixie by Matthew Monzon
Celeb stylist Matthew Monzon styled Maggie Gyllenhaal's film premier pixie using Joico product to create a tousled, lightly-textured style.
by Anne Moratto
Wella Welcomes New Color Ambassador, Jennifer J
Wella Professionals is thrilled to welcome Jennifer J., owner of Juan Juan Salons in Los Angeles, as the new Celebrity Color Ambassador.
by Anne Moratto
Texture Extends to Tips: New OPI Lacquers with Granite Finish
This fall, OPI adds DS Raw Granite, two new granite-inspired hues – DS Pewter and DS Lapis – to the Designer Series by OPI collection. Featuring a matte textured finish with mineral-like reflections, each Designer Series Raw Granite lacquer formula offers subtle sheen with a sparkle finish.
by Anne Moratto
Joico Styles LeAnn Rimes for Anti-Bullying Benefit Concert
On July 1st in Los Angeles, country singing star LeAnn Rimes headlined the Friend Movement Benefit Concert at the El Rey Theatre. and Joico Celebrity Stylist George Papanikolas was on hand to style her hair before the show.
by Anne Moratto
Bangstyle Launches Updated Mobile App to Share Hair
Bangstyle launches updated version of their Bangstyle Hair App for stylists to share and promote their work.
by Anne Moratto
What Extension System Does NAHA-Nominee Sherri Jesse Use?
In this video, NAHA-nominated artist, Sherri Jesse, talks about her go-to hair extension system, Simplicity.
by Anne Moratto
Beauty Brands Support CA Theatre Production of "Hairspray"
A new production of HAIRSPRAY – The Musical, to be presented by Musical Theatre Orange County (mtoc.org) July 26-28 and August 2-4 in Fullerton, CA, has inspired what may be the most glamorous VIP gift-bag in theatre history, packed with coveted products from the beauty industry’s A-list.
by Anne Moratto
After Burn: Malibu C Anti-Oxidant Masque Relieves Summer Skin
Heading into July 4 weekend, skin may be headed for a burn. Malibu C answers client's need for free-radical relief with an all-over-body masque.
by Anne Moratto
What NAHA Finalists Had to Say About Competing, Mentors and More
Hear what the NAHA (North American Hairstyling Awards) finalists had to say on Twitter about what it means to make it this far.
by Anne Moratto
FHI Heat to Be a Featured "Beauty Must Have" on THE TALK, June 27
FHI Heat will be on the Beauty Must-Have Segment of THE TALK, Thursday June 27.
by Anne Moratto