HOW TO: Easy "Layer Cake" Braided Updo from Joico
Curved and graceful, this multi-layered braid looks complex but it's actually quite simple. Beautiful for the bride.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
HairUWear Extension Bar Opens at Nine Zero One in Hollywood
The launch of the HairUWear Extension Bar at Nine Zero One Salon in West Hollywood drew a crowd.
by Anne Moratto
Sport Clips Supports Those Who Serve
Sport Clips Haircuts is stepping up its already strong commitment to the military.
by Anne Moratto
Joico Announces New Team Members
Joico announces two new hires for the Joico Division of Zotos International.
by Anne Moratto
Jennifer Parks of Sexy Hair Nominated for LA Business Award
Jennifer Parks, Senior Vice President of National Accounts for Sexy Hair was nominated for the Los Angeles Business Journal’s prestigious 2013 Women Making A Difference Award.
by Anne Moratto
The Beauty Industry Shows Washington What We're All About
The Professional Beauty Association (PBA) and the Professional Beauty Federation (PBF) returned to Washington D.C. on May 8, 2013 along with industry volunteers from across the country for Lobby Day followed by Welcome to Our World 2013.
by Anne Moratto
HOW-TO: Enchanted Princess with The Doves and Hairdreams
The Doves used Hairdreams extensions to create hair worthy of a fairy tale princess. Learn how they made hairdresser magic.
by Anne Moratto
HOW-TO: Pixie Pinup with The Doves and Hairdreams
The steps Sonya and Christopher Dove took to create this beautiful style using Hairdreams extensions.
by Anne Moratto
Beauty Professionals Affected by Tornadoes, Get Help Here
Since 1955, the PBA Disaster Relief Fund has been there to assist salons/spas and beauty professionals recover and rebuild after devastation caused by natural disasters.
by Anne Moratto
TEAM SPIRIT: Sexy Hair Rocks Hairdressers' World
Stephanie Polanski , Director of Education and Shows for Sexy Hair Concepts, calls the 200 hairdressers on her education team her ‘kids’ and Polanski plans to raise them right.
by Anne Moratto
HOW-TO: The Doves' Midsummer Night's Dream
While hairdressers joke, “I’m a beautician, not a magician,” magic does happen when a real artist gets to work. Multiply that by two and you get The Doves, creating their own brand of enchanting sleight of hand to show the bewitching, varied results achieved with Hairdreams extensions. The Doves have been “NAHA Masters Hairstylists of the Year” and are currently Wella Ambassadors as well as actively collaborating with Hairdreams. With one hand-selected model and three looks in mind, The Doves demonstrate versatility in shape, styling and color with a dreamy, on-trend palette. The resulting looks—truly charming.
by Anne Moratto
Follow the Nomad Barber:12 Months, 5 Continents, Countless Shaves
Follow this talented barber and his cameraman as they travel the world to discover the history and secrets of barbering worldwide.
by Anne Moratto
Salon Tour: Curt Darling Salon in Downtown Los Angeles
Downtown Los Angeles has experienced a Renaissance and an exciting strip of rehabbed loft space, intimate rewatuarants and art gallerys is also home to the Curt Darling Salon.
by Anne Moratto
Behind the Cover: June 2013
The Doves make time fly. A photoshoot that explored the endless possibilities that exist when using Hairdreams extensions started at break of day in their Santa Monica, California, salon and ended at sunset across town in the funky Pier 59 studios. Together, Sonya and Christopher Dove have been creating award-winning hair design images for years and their splendid symmetry as a team created a session that produced cover-worthy results.
by Anne Moratto
Paul Mitchell Pro Tools Express Mini "POP" Collection for Summer
Paul Mitchell Pro Tools “POP” Collection featuring the Express Mini Smooth and Express Mini Crimp are pocket-sized irons, ideal for travel, quick touchups,
by Anne Moratto
JPMS CEO John Paul DeJoria Hosts "30 Under 30" Party
On March 11, Paul Mitchell co-founder and Forbes 400 member John Paul DeJoria and his wife, Eloise, hosted the Forbes 30 Under 30 Cover Issue Party.
by Anne Moratto
Byuti Salon and Pureology Award LA Area Teachers Makeovers
In honor of Teacher Appreciation Day, Byuti Salon and Pureology announced ten Los Angeles area teachers all nominated by local students, parents and fellow teachers to win an evening of salon pampering services at Byuti Salon.
by Anne Moratto