Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
by Anne Moratto
TEAM SPIRIT: Aloxxi Creates a New Conversation Around Haircolor
Hairdressers strive to give their clients what they ask for but, often, they are speaking a different language. Aloxxi Salon Color and Care, a company headed-up by George Schaeffer, the co-founder of OPI Nail Products, has developed a way for stylists to dialogue with their customers so they are both saying the same thing.
June 24, 2013
3 min to read
Bob Seibert at work
Hairdressers strive to give their clients what they ask for but, often, they are speaking a different language. Aloxxi Salon Color and Care, a company headed-up by George Schaeffer, the co-founder of OPI Nail Products, has developed a way for stylists to dialogue with their customers so they are both saying the same thing.
Bob Siebert, Aloxxi’s Director of Education, and his team of educators are speaking Aloxxi in 24 countries. The company continues to expand its outreach and distribution.
“This is an exciting time. A lot of the effort we put into the last year in terms of events and advertising has meant we have more recognition,” says Siebert. “People are definitely intrigued. I really enjoy being with an entrepreneurial company because you can touch the hairdresser and that is at the core of everything we do.”
Aloxxi Team Members prep models prior to a presentation
TEAMWORK
The Aloxxi Creative Team of educators includes a Creative Technical Team of ten who facilitate advanced education and six Artistic Advisors who work domestically and internationally to do launches with Aloxxi’s distribution partners.
“Our Artistic Advisors mentor our Creative Technical Team and they work closely with our Art and Marketing Departments. They are our headliners for shows and for photo shoots. ”
The Aloxxi Creative Advisors (approximately 60 to date) are another level of educators who go into salons or might be their own salon’s Aloxxi expert. The through line with every Aloxxi educator is that they are a working stylist.
“They dedicate one or two days a week to doing education for Aloxxi and getting the Aloxxi message out there,” says Siebert. “While we looked at their technical skills we really prize their individuality because we’re about them being able to bring their personal best and to showcase their passion for the brand.”
COLOR ME ALOXXI
Aloxxi has coined the term “Color Personality” to describe their naming system and consultation process. Color names like Party in Lombard, Peach Bellini, and Va Va Verona correspond to a number and level but stylists and clients reference a swatch book so when a woman wants to be a Roman Goddess, the hairdresser knows exactly what that means and how to proceed, without talking formulas.
“Consumers have a different perception of color. They say ‘golden blonde’ and that means one thing to them but another to a colorist,” says Siebert. “The consultation book allows stylist to guide the client to the appropriate world of blondes or brunettes. It keeps the conversation very positive and gives clients ownership in the final results.”
Schaeffer has described Aloxxi’s culture as food, family, fun and fashion. And Siebert says they are looking for hairdressers with a passion for color to join their team.
“We are all about facilitating rather than presenting. Our education is much more engaging and about personalizing the information for each individual salon,” says Siebert. “A lot of our preparation is a sit down chat during which we ask, ‘Where are your areas of concern?’ and based on their answers that is how we structure the seminar. We keep it real and relevant.”
Subscribe to Our Newsletter
More Career
AI Won't Replace Your Voice—Unless You Let It
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
by Anne Moratto
50 Smart Things Beauty Educators Have Told Us
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
by Anne Moratto
What Salon and Spa Professionals Need to Know About Skin Longevity
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Financial Educator Anna Manukyan Launches Masterclass for Early Career Stylists
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
6 Ways Self-Love Will Help You Crush Your Goals
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
MODERN SALON Boot Camp Heads to Austin: One-Day Beauty Business & Career Education Event for Beauty Professionals
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
How Michelle Bowden Had a Breakout Year (and How Other Stylists Can, Too)
From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.
Ulta Beauty and Beauty Changes Lives Launch “The Possibilities Are Beautiful” Cosmetology Student Scholarship
This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.
A Path for Everyone: Great Clips Salons Offer Diverse Career Opportunities
Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips
Are Salon Suites Becoming Too Cheap? The Hidden Risks of Low Salon Suite Rent
Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.
Magical Creatures: Why These Stylists Love Creating Fantasy Hair Color
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
by Anne Moratto
Keratin Complex Launches KC on Tour 2026 with Tabatha Coffey
Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.
by Anne Moratto
Why Soft Skills and Client Communication Matter More Than Ever in the Beauty Industry
Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.
by Anne Moratto
Author Daniel Cubillo Drops the Blueprint for Building a Career in the Content Arena
In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
What Custom Notifications Tell Us About the Personalized Future of the Salon Client Experience
Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.
Beautiful Careers Happen Here
Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty