Wella, the salon professional division of P&G, announced the 20 inaugural finalists of the Wella “Supports Your Cause” Charity Challenge. A total of $43,000 in grants will be awarded to hairdressers and salon owners who demonstrate compelling dedication to community outreach programs. One (1) Grand Prize of USD $10,000, two (2) First Prizes of USD $5,000, four (4) Second Prizes of USD $2,500 and thirteen (13) Third Prizes of USD $1,000 will be announced June 27^th, 2013.

The Wella “Supports Your Cause” Charity Challenge is part of Wella’s Hairdressers at Heart program, which provides lifetime career support at four critical stages of a hairdresser’s career: student, new talent, working hairdresser and salon owner. Aimed to help hairdressers and salon owners amplify their contributions to charity within their local communities, the competition garnered 112 entries from across North America. Participants submitted videos and essays that revealed their passion and actionable efforts towards causes such as heart disease research, domestic abuse shelters and autism awareness. Finalists were chosen by a combination of web-based public voting and a judging panel of industry experts.

The finalists are (in alphabetical order) : Martino Cartier for Friends Are By Your Side, Martino Cartier Salon, Blackwood, NJ; Lorrene Conino  for Celebrating All That is Feminine, Salon Lorrene, Lake Zurich, IL; Michael John Derricott for Makeovers That Matter, Mj Hair, West Hollywood, CA; Jessica Darnell for Women’s Shelter, Studio 135 Salon and Day Spa, Whiteland, IN; Maria Dietz for Go Red for Women, Raun Hairdressers and Day Spa, Concord, OH; Stephen Graham for Resolution Hope, Eikon Hair Lounge, Wexford, PA; James Grubbs for Wounded Wear, Twist Salon, Norfolk, VA; Timothy Hays for Lost-N-Found Youth, Inc., Salon Red, Pine Lake, GA; David Icard for Wig Bank Of Caldwell County, Bold and Beautiful, Lenoir, NC; Rebecca Lee for Miles Of Hope Breast Cancer Foundation, Bella Luci Salon, Pleasant Valley, NY; Deanna Mcculloch for North Cariboo Multi Center, Spa River, Quesnel, BC; Joanie Mcquade for Christine E. Stump Pancreatic Cancer Research, Jmac Hair Studio & Day Spa, Powell, OH; Jennifer Miller for Outrun the Sun, A Do Salon & Spa, Carmel, IN; Leslie Rice for Mental Health Mental Retardation, Gold Waves Salon, Fort Worth, TX; Clare Schwartz for Remedies Domestic Violence Shelter, High Maintenance Salon And Spa, Winnebago, IL; Jason Schwind for the Vertile Foundation, Wind Salon at Scarlet, Denver, CO; Candy Shaw Codner for Hurricane Sandy Victims/The Red Cross, Jamison Shaw Hairdressers, Atlanta, GA; Melissa Stansell for Practice Without Pressure, Inc., The Headquarters, Wilmington, DE;  Bridgett Vohland for Monroe County Casa, Royale Hair Parlor, Bloomington, IN; Denise Wetherell for Pamper for a Purpose, Shear Creations, West Linn, OR.

The next Wella “Supports Your Cause” Charity Challengewill commence in the spring of 2014. For more information and updates, please, visit www.HairdressersAtHeart.com.