Stylist Pep Talk: Managing Fear of the Unknown
Will my salon reopen? Will my clients be there? Here's some advice for how to handle all the anxiety we can feel during the COVID-19 crisis as it relates to stylists.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
WATCH: Ways Stylists Can Find Opportunity in the COVID-19 Crisis
Even in the worst circumstances, we can work on ourselves and our business. Hear some encouraging words from a salon coach who knows it's hard...and she knows you got this.
by Anne Moratto
Beauty Businesses Respond to COVID-19 Crisis with Special Offers of Support for Stylists
This is being updated, constantly, as more and more beauty industry brands are stepping up and looking for ways to help salons and stylists.
by Anne Moratto
When You’re Wearing a Mask, the Eyes Have It
We spent a little too much time admiring these beautiful examples of eye makeup this weekend.
by Anne Moratto
Friday Feel-Goods: Stories That Made Us Smile This Week
An antidote to the COVID-19-induced stress and a little bit of all right to get you through the day.
by Anne Moratto
How Beauty Schools Pivot to Online Learning
L’Esprit Academy has responded to the COVID-19 crisis in ways that keep students striving, thriving, and learning.
by Anne Moratto
Create a Blended Balayage Without the Brass
It's time to kick some brass! Get that balayage effect but without the balay-tendency to pull warm.
by Anne Moratto
WATCH: Stylists, You WILL Get Through this Crisis
We checked-in with one of our mentors and motivators, long-time MODERN SALON blogger, Carlos Valenzuela. After 40 years as a hairdresser, educator, and industry expert, he has some words of advice for stylists navigating our current situation.
by Anne Moratto
COVID-19 CARES Act Includes Recovery Rebate and Expanded Unemployment Benefits
Includes expanded unemployment insurance benefits and a recovery rebate. Learn about some of the key points of this important legislation.
by Anne Moratto
LISTEN: Understanding What the Economic Stimulus Means to Stylists
Jump into a webinar with PBA and listen on-demand. It will be a valuable resource to anyone in the industry.
by Anne Moratto
American Crew Announces US Winner of 2020 All-Star Challenge
The All-Star Challenge encourages barbers and hair stylists from across the globe to showcase their top-tier technique and skill by creating original looks.
by Anne Moratto
Apply Now: Emergency Aid for Beauty Professionals
The Professional Beauty Association (PBA) and PBA Charities have created a new fund to help our industry during this unprecedented crisis.
by Anne Moratto
LISTEN to "Stylists and COVID-19: How to Keep Informed, Focused, & Moving Forward"
An on-demand webinar featuring panelists ranging from legal experts, advocating for the salon industry in Washington, to a world-renowned salon coach who will help stylists prepare for an uncertain future.
by Anne Moratto
8 Ways Clients Can Help Their Stylists, Immediately
These are easy things for your clients to do to support you, right now.
by Anne Moratto
5 Ways to Build a Trusted Brand
As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.
by Anne Moratto
Across the US, How These Stylists Are Coping During Crisis
We heard from many members of our Artist Connective just two weeks ago...and so much has changed since then. Get an update from them and see how they are navigating these strange times.
by Anne Moratto
10 Step Action Plan for Stylists and Owners
These steps will lead you from fear into action. Stylists and salon owners will find usable information that will help steer them through these troubled waters.
by Anne Moratto