Creating a Great Client Experience in a COVID-19 World
The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Help in Applying for Pandemic Unemployment Assistance
Tyler Turner launched a Facebook page to help stylists understand how to apply for Pandemic Unemployment Assistance (PUA) program benefits. It has been a labor of love and has offered invaluable support to self-employed beauty professionals.
by Anne Moratto
How One Georgia Stylist Prepares for Salon Clients
Melissa Eppers created a New Salon & Stylist COVID-19 Protocol Video to let other stylists see how she creates a safe salon space.
by Anne Moratto
Men's Stylists Crush "The Look" Competition
The winner of this men's cutting and styling challenge is Jessika Gonzales of Tustin, CA. The good news was announced via a virtual event.
by Anne Moratto
An Entrepreneur's Journey: New Podcast Features Founder of Malibu Wellness, Tom Porter
An innovator and educator, Tom Porter, founder of Malibu Wellness, has created his life, moving forward, so that he would be satisfied, looking back. A new podcast series explores his life, work, and personal vision.
by Anne Moratto
Billy Porter Graduates From ‘Quarancuts’ Virtual Hair School
Coronavirus has put us on lockdown but while we flatten the curve, you can grow your skills and your style with this virtual barbering school. Aimed at the amateur but presented by a pro, Billy Porter is a proud grad.
by Anne Moratto
WATCH: Easy Base Break Technique
How to create a seamless blend.
by Anne Moratto
Salon Safety Products Update from SalonCentric President
"Beginning in early May, we will begin to see weekly deliveries of non-surgical masks and hand sanitizer that we’ll be providing, at-cost, to beauty pros as states re-open."
by Anne Moratto
COLLECTION: Drawing Inspiration from The Old Masters of Painting
Luminous lighting surrounds these dramatic master works of editorial texture styling by Detra Smith.
by Anne Moratto
New Bio Ionic 3-in-ONE for Efficient, Space-Saving Styling
The Bio Ionic 3-in-One Styling Iron is a flat iron, curling iron and wand combined in one well-designed tool. This way of working—with minimal clutter and economy of motion—is also a wise way to function during a time of being sensitive to personal space.
by Anne Moratto
Attend a Virtual VisionQuest to Help You Move Forward
Eufora International’s VisionQuest features inspiring keynote speakers coming at you virtually and free of charge. Topics on Monday 4/27 include Mindfulness as Mental Fitness and Marketing Strategy for Stylists with Britt Seva.
by Anne Moratto
She Is Fighting for Self-Employed "Business of One" Artists
Gina Rivera is lobbying lawmakers to include provisions in COVID-19 stimulus plans to help self-employed stylists, manicurists, and other beauty and wellness professionals.
by Anne Moratto
Waiting on a Stimulus Payment? IRS Launches New Tracking Tool
For many stylists out of work, the government-supplied stimulus payment is eagerly awaited. Yesterday, the Internal Revenue Service (IRS) launched “Get My Payment” to track the status of a payment. If eligible, it will allow you a chance to provide your bank account details for direct deposit.
by Anne Moratto
What Will It Look Like When Salons Reopen?
During the great shutdown created by coronavirus, stylists have spent time guessing at what a return to work will look like because, at this point, no one can know with any certainty. Here are possible scenarios from industry experts.
by Anne Moratto
Free Barbicide Certification Course: Become a Clean Expert
Demonstrate your dedication to providing safe services in the salon, spa or barbershop by becoming BARBICIDE® Certified.
by Anne Moratto
3 Gray Coverage Hacks for a More Efficient Service
Covering the gray regrowth and doing it for many of your returning clients will be time-consuming. Here are some tips to help ensure better coverage and a better service.
by Anne Moratto
Apply Today: Coty Launches Fund to Help Stylists and Manicurists
As a professional beauty company who has been dedicated to supporting the lifeblood of our industry, beauty professionals, for more than 140 years, Coty Professional Beauty is deeply committed to help pros during this challenging time of uncertainty.
by Anne Moratto