Save Me From Hair Care Committed to Suicide Prevention
September is National Suicide Prevention Awareness Month. This hair care brand is working to help stylists approach and understand this highly taboo and stigmatized topic.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
The Guide to Hair Health and Loss
Your clients care more about their hair health than ever. Here's how to talk knowledgeably about the topic.
Sponsored by Viviscal PRO
Hair Bias Is Real and How to Help Overcome It
"We have developed this idea based on the white hair standard of what is good hair and what is not good hair. Those stories become real and they make you think that there is something wrong with you."
by Anne Moratto
Milady Hears the Call for More Diverse Content and Intends to Deliver
Arguably the most-studied book in the professional beauty industry, the creators of Milady Standard Cosmetology are committed to driving real change, moving forward, in their content.
by Anne Moratto
Independence Days: A Back-to-Work Guide
After months of living in a COVID-19 world, the adaptations we’ve all made can’t be called the new normal, anymore… it’s the “now” normal. Learn how these independent salon owners, all Faces of Sola, were able to seamlessly get back to business in no time.
Sponsored by Sola Salons Blue
Promoting Diversity, Equity and Inclusivity Starts with Self-Reflection
As an industry, we’re examining the ways we can improve around diversity, inclusivity and representation. This educational equity consultant suggests we check ourselves, first.
by Anne Moratto
Helping Stylists Lose Their Fear of Texture
On a Facebook forum for hairdressers, Nia Brown offered this to her fellow beauty professionals: “There are a lot of people who don’t know much or anything about ethnic hair. This industry is super race divided and we all need to help each other to change that. What questions do you have about textured hair that I can answer?” Here's what she heard.
by Anne Moratto
History Teaches Us, Women Will Never Give Up on Glamour
Social upheavals have always contributed to styling innovation, says Vivienne Mackinder. She predicts women will crave glamour, now more than ever.
by Anne Moratto
Ulta Beauty Goes Live and Gets Real
Ulta Pro Team Members are sharing their best tutorials and tips at home and get candid about life during the pandemic.
Sponsored by Ulta Beauty
Should You Become a Stylist?
Yes, yes you should. And here's why.
by Anne Moratto
Neutral Territory: Pravana Launches ChromaSilk Blended Neutrals
Can we talk about that blend? New Pravana Blended Neutrals make creating the perfect blend, easy.
by Anne Moratto
Ulta Beauty Takes a Thoughtful, Phased Approach to Reopening
It’s one thing to reopen a single salon or suite during the COVID-19 crisis but try preparing to reopen hundreds, spread across the country. We interviewed Nick Stenson, SVP, Services and Trend at Ulta Beauty, to ask how its done and what it looks like.
by Anne Moratto
Should You Raise Prices When Salons Reopen?
What you decide to do will depend on your area, how COVID-19 affected your business and your own comfort level. For some direction and advice, we looked to salon industry experts and their suggestions for reopening.
by Anne Moratto
Sexy Hair artistrypro: New Streamlined Portfolio Launches
How many products does it take to create truly beautiful hair? The answer isn’t in the number, it’s in the performance, the technology, and the ability for products to work together to meet a stylist’s needs. Meet new Sexy Hair artistrypro.
by Anne Moratto
At Work and Happy to Have Her Hands Back in Hair
Stylist Janel Latessa worried that her clients would be hesitant to return. The opposite has been true. Read about her successful reopening and get some tips for navigating your own return.
by Anne Moratto
Join Sam Villa and Friends on Sunday to Support Hairdressers
Join the Socialathon this Sunday. Hear about it from Villa in this recent video interview.
by Anne Moratto
Here's What Sonya Dove Has Learned in Lockdown
After experiencing the forced slow down caused by COVID-19, Sonya Dove has found many things to like about this "new normal," including the time she has spent connecting to the people she cares about.
by Anne Moratto