
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Here is how five salons are publicly communicating their policies after the CDC issued an update to mask guidelines.

When the Centers for Disease Control and Prevention (CDC) came out last week and said that masks were no longer required for fully-vaccinated persons, neither outdoors nor indoors, the response was mixed. Many greeted this news as an indication we are reaching herd immunity in parts of the country, that vaccinations are working and that we are seeing a return to pre-pandemic normality.
Others felt that the CDC’s message was too broad, too confusing and that it would cause problems—especially for small business owners—who didn’t want to fight with their customers if their policies conflicted with the CDC announcement.
Different communities have different rates of vaccination and their Covid case counts vary, as well. This means that while the CDC may have meant to send an optimistic message, it could create a challenge for salons and their staff.
SALON MASK MESSAGING
Here is how several salons are communicating with their clients after the CDC announcement.
At Steller Hair Co Salon @stellerhairco in Minnesota, an Instagram slideshow on their feed explained their policy.
"Although this news feels exciting, we are proceeding with intentional caution. Due to the proximity and extended periods of time in which our Steller team works with clients and each other, we feel that it is in the best interest of our team and community to continue requiring masks when spending time at Steller Hair Co.
"As a salon, we are committed to creating a space that not only is safe, but also feels safe. We are looking forward to the day where we can be mask-free, but we aren’t quite there yet! We are grateful for your support and kindness through these transitions!"
At the California nail salon @nail_me_rite, the message included an acknowledgment that some clients would not welcome continued mask wearing.
"Not trying to start an argument it’s about my piece of mind and the confidence all my clients feel safe and know I’m still doing the most to keep this small space clean. Please keep in mind I have clients in all age ranges with different needs or ailments, clients that personally care for elderly loved ones and getting their nails done is their only retreat. Some of my clients only leave home for this service “I appreciate you” but still haven’t even been in a store for over a year.
"This mask request is for all of them because I want them to still feel like this is a safe place for them as it always has been."
The message is clear at @the29eleven salon in Austin: "29Eleven The Salon maintains the right to refuse service to anyone that does not wish to wear a mask in the salon. Not wearing a mask will result in the client's appointment being canceled with a fee."
At Haven Esthetics @haven_esthetics in Cary, NC, a graphic with text says what they want clients to know, while at Mango Salon @mangorva in Richmond, Virginia, they express a common sentiment:
"The news from the CDC regarding the mask mandate is very exciting! Though we're thrilled to hear the good news, safety is our #1 priority."

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai