MENU
SEARCHAs Redken introduces a renovation of their haircare packaging, Global Ambassador Sam Villa talks about how this update will make it easier than ever for stylists to provide value to their clients.
On providing value:
“When the color is processing, what are you doing? Are you in the breakroom? There is no value in the breakroom. Instead, I would sit with my client, and use a mannequin to illustrate how to cover up the elastic on a ponytail. You are creating a visual experience, you’re showing genuine concern, and you are improving that relationship with your client.”--Sam Villa
With a legacy of innovation spanning over 60 years,Redken introduces new science-inspired haircare packaging. Acknowledging the expertise of the hair professional, a new prescriptive label features clear navigation for all hair types and concerns; and a clear front-of-pack formula break-down highlighting key ingredients and the percentage of total effective ingredients, all packaged in a scientific beaker inspired shape.
In addition to this at-a-glance update, shampoo and conditioner packaging now incorporates Braille on back-of-pack for those that are visually impaired. With these packaging design enhancements, salon professionals will find it easier than ever to recommend the right haircare for their clients.
Prescription for Beautiful Hair
In tandem with news of this high-powered portfolio renovation, Redken Global Artistic Ambassador Sam Villa, always the hairdresser’s greatest advocate, is encouraging stylists to seize the day—and the sale.
“Some people say, Sam, I don’t retail, I’m an artist,” says Villa, “but it’s part of your professional responsibility to be of value to your client and to show them their options. At Redken we want to ignite people, inspire them to see what retail means, and with this haircare renovation, we are emphasizing that simplicity is today’s brilliance. We are making it simple for the hairdresser to prescribe products to their guest to use at home.”
A Redken first will be the introduction of a salon-only retail size bottle of 16.9 oz. Villa explains the thinking behind this measurement.
“This is a professional-only exclusive size and something that has never been done before," he says. "There is more profit in this bottle because there is 67% more product; it gives salons and stylists a competitive retailing edge. It was created knowing that some clients are extending their appointments, so here is a larger, take-home size of the product they need. Again, simplicity, savings, and value.”
Also sustainability, a big part of this haircare renovation. The range of shampoos, conditioners, and treatments are packaged in new Cradle To Cradle-certified packaging that’s comprised of 93% - 100% recycled plastic (excluding caps).
“Redken said it’s time to have a brand-new look,” says Villa. “Think about renovation; it is changes to the exterior, to the packaging, but the formulas are not changing. And with the Braille on the packaging, it is serving a need. There is even a call out that indicates the percentage of the main ingredient. When a client wants to know what in this product gives them volume, the hairdresser can answer that question. We always want to help people get what they need."
New Look, Same Performance
Each customized formula is based on the three key principles of healthy hair, which are:
Protein technology (as hair is composed primarily of protein)
A balanced pH to complement the natural acidity of the hair (pH of 4.5-5.5)
Products developed and rigorously tested with licensed professional stylists
Curly, straight or wavy. Dry, oily or the combination. Blonde or brunette. Redken has extensively studied the composition of all hair types and textures to create prescriptive solutions that work for every client.
The following collections will be available in the new packaging:
NEW Acidic Bonding Concentrate - Extreme
All Soft - Extreme Length
All Soft Mega - Frizz Dismiss
Color Extend Magnetics - Color Extend Blondage
Color Extend (US Only) - Color Extend Brownlights
NEW Volume Injection - Color Extend Graydiant
Extreme Bleach Recovery
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
