4 Foil Placements and Their Effects
“I’ve had many questions about vertical placement, as if it is a foreign concept, but the truth is all of us have used this placement. You just don’t remember."
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Ulta Beauty's Pro Team Brings Its Inclusive Initiatives to Life
Inclusivity was the inspiration behind Ulta Beauty's latest collection. See how this team conceptualized its brand goals on set.
Sponsored by Ulta Beauty
The Sweetest Little "She Shed" Salon
Welcome to Holly’s Hair Salon where “I literally giggle to myself some mornings and think how blessed I am that this is my work life now. It’s an amazing feeling.”
by Anne Moratto
Seize the Sale: Sam Villa on the Simplicity of Retailing
As Redken introduces a renovation of their haircare packaging, Global Ambassador Sam Villa talks about how this update will make it easier than ever for stylists to provide value to their clients.
by Anne Moratto
Eye Candy: Hair Color Processing Pics Are Saturated Sweets for the Soul
Taking every opportunity to find joy in the journey, this colorist creates works of art with processing or just applied hair color. Meet some mermaids and unicorns in the making.
by Anne Moratto
Color Formula: In Love with Lilac
This hair color looks so fresh for spring. Get the formula and see how it fades to a perfect vintage violet, two weeks later.
by Anne Moratto
Modern Mushroom: The Bowl Cut
When we’ve poked around the hashtag #bowlcut, we’re seeing it worn by all genders, on all different hair types, including Afro-texture, and were intrigued to see how flattering it can be. We asked an expert cutter to give us her take on what makes The Bowl Cut a timeless option.
by Anne Moratto
Black Barbershops: Much More Than a Place to Get a Haircut
A documentary for the Smithsonian National Museum of African American History & Culture (NMAAHC) tells the story of the Black barber shop and its evolution.
by Anne Moratto
Stylists Share What Got Them Through 2020
In March, everything felt uncertain and insecure as salons closed and communities went into quarantine. Nine months later, so much has happened and so much has changed. Through all the COVID craziness, here are some of the things that kept these stylists sane and centered.
by Anne Moratto
J. Lo's Signature Honey Brown Hair Color Formula
This icon gets her glow-y honey locks from longtime colorist Tracey Cunningham. Here is the breakdown.
by Anne Moratto
Strawberries and Cream Balayage
Got a sweet tooth? This mannequin makes us long for some pastel perfection in our life.
by Anne Moratto
Advice for Stylists New to the Industry
For stylists just starting out, this tried-and-true advice still works for building a career and a clientele.
by Anne Moratto
Why Going Hourly and Charging for Your Time Is a Game Changer
The benefits for both you and your client include less stress, more transparency, and healthy boundaries.
by Anne Moratto
Moving in a Pandemic and Finding Your New Salon Home
This stylist has started from scratch, several times, and here's what has worked for her.
by Anne Moratto
What Will 2021 Look Like for Stylists? Listen to Moving from Coping to Adapting to Thriving
A special report podcast taken from an interview with salon business coaches and experts on how to manage the present time and plan for the future.
by Anne Moratto
The US House of Representatives Passes Bill to Ban Discrimination that Stems from Race-Based Hairstyles
If it is passed by the Senate, natural hair discrimination could be deemed illegal nationwide.
by Anne Moratto
Salon Pros Can Be Both Eco-Friendly and Hyper-Creative Without Compromise
Going ‘green’ shouldn’t sacrifice quality, and the professional beauty industry should have more options to be sustainably beautiful.
by Anne Moratto