MENU
SEARCHFacebook, too. So we took to Twitter to ask some beauty professionals what they were thinking and doing during this forced social silence. Sure, there are plenty of other platforms, but for beauty pros, Instagram has become a marketing vehicle, messaging App and appointment software, all in one.
I usually think it's me, my phone, my stupid internet. Normally, when I am having trouble logging into Instagram, I do all the tricks (that I have, of course, found through Google search)--turn Airplane Mode on and off, shut down and open back up, set it on a table (face down--bad phone-- so I don't have to look at it) and walk away hoping it will come to its senses.
But today, nothing was working and another Google search soon told me that my problem was being shared around the world. We were all having a moment of imposed social silence. Instagram and Facebook were down.
After apologizing to my internet for calling it "stupid," I took to Twitter which is my favorite social App to use, personally. I appreciate its short form content, like Haiku poems, and frankly, it keeps me disciplined because I CAN GO ON. Also, the official Twitter account has some very clever people posting to its platform and I just want to know how to Venmo this person some beer money to show my gratitude for this well-timed tweet:
hello literally everyone
— Twitter (@Twitter) October 4, 2021
I also jumped into Clubhouse, where the ever-on-it Rowena Yeager was hosting a discussion in her club, The Leadershift Circle, titled: "Facebook & Instagram Shutdown🤨Could you live with out them." As you'd expect in a room of salon professionals, the talk was about the importance of making genuine connections.
Which prompted me to put out this tweet....
If you’re a salon pro (stylist/colorist, nail tech, esthetician, salon owner) what are thinking about during this IG & FB shutdown? Does it make you think about how we make connections? About people skills? Your local community? Would love to know your thoughts 💭
Team Modern— Modern Salon (@ModernSalon) October 4, 2021
And here are some of the responses:
I have all my clients numbers and emails so it’s not a problem .. in fact it’s quite nice .. people will have to be real and not fake .. like it was before social
— KINGSANDQUEENS HAIR (@KandQhair) October 4, 2021
Today was a very prime example of why it’s important to nurture your clients through more than just social media. I was happy I’m still able to stay connected through email and SMS. And have a much needed break from needing to “engage”
— Chadowboxx (@Chadowboxx) October 4, 2021
It’s much more difficult to promote openings in the books to a more widespread group. Like… I can text out to clients, but I could also be snagging several hundred new bookings. Oh well, I went old school and handed out cards in the box color section. Lol.
— taylor clark (@taterwillcutchu) October 4, 2021
I use my @Vagaro account, @Pinterest, @tiktok_us, google business messenger, text, and Of course @Snapchat
— Betsy Witt (@BeautyBWilder) October 4, 2021
@Twitter is slaying right now! But I Think it’s giving us time to just focus and use our time and enjoy the craft and creative. We started by word of mouth and community, text, and email to use our realness to make things come full circle for now :) pic.twitter.com/OQ4TQSm2Wl
— Betsy Witt (@BeautyBWilder) October 4, 2021
I’m of a different generation but I’d be delighted if it was gone forever..have never used either for building clientele and I’m an international educator & booked out way in advance..put simply, hard work, education and dedication are the key to a great clientele and career.
— John morrison (@Jmorrisonhair70) October 4, 2021
Having a website where people can book as well as see your work for me outweighs social media. I worked on set today so thankfully it didn't bother me and it was great to see people chatting versus heads down in their phones! #instagramdown#facebookdown
— Jalia Pettis (@jaliadp) October 5, 2021
Wrapping up (because I CAN GO ON), ultimately, the answers were varied but they all seemed to share a basic theme; that of remembering the basics of customer service, client experience and old-fashioned, old school authentic connection.
See you on Twitter!
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
