
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
This hair color looks so fresh for spring. Get the formula and see how it fades to a perfect vintage violet, two weeks later.

Hair by Laila Pettersen (@laila.wella)
What's trending for spring? After a cold, closed-up winter, blooming hair colors are popping up everywhere.
Laila Pettersen (@laila.wella), a Wella Educator and self-described “hair geek!” showcases bright, brilliant work on her Instagram feed. What we love is how she takes a theme—in this case, lilac—and conducts a veritable color case study. Laila shares an inspiration photo, her formula, she will follow up with the color weeks later so we see the graceful fadeout, and she captures the color in full motion, with tons of video content.
This lovely lilac (or lavender, or perfect purple—you name it!), was created using Koleston Perfect. And after a couple weeks, it softened to a vintage lavender that is equally lovely.

"I didn’t refresh her color as I thought it still looked gorgeous after two weeks fade!" Laila says of the fadeout, above. "Koleston Perfect fades soo pretty don’t you think? I sometimes think the colour is better after a few washes, it kinda settles in better!"
Get the Look Formula
Step One: Prelightened with Soft Blonde Cream from Wella Blondor + 6%
Step Two: Color with Koleston Perfect
Roots: 40g 8/96 + 5g 0/66 with 1,9% Pastel (1:2)
Lengths: 70g 10/86 + 30g 9/81 + 5g 0/66 with 1,9% Pastel (1:2)
Style: Waves with GHD Soft Curl Tong

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

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