8 Ways Clients Can Help Their Stylists, Immediately
These are easy things for your clients to do to support you, right now.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
5 Ways to Build a Trusted Brand
As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.
by Anne Moratto
Across the US, How These Stylists Are Coping During Crisis
We heard from many members of our Artist Connective just two weeks ago...and so much has changed since then. Get an update from them and see how they are navigating these strange times.
by Anne Moratto
10 Step Action Plan for Stylists and Owners
These steps will lead you from fear into action. Stylists and salon owners will find usable information that will help steer them through these troubled waters.
by Anne Moratto
Genbook Launches #SpreadLoveInstead, a Campaign to Generate Income for Service-Based Small Businesses
In response to the coronavirus pandemic, Genbook wants to inspire the public to spread love by getting them to support their favorite service-based businesses.
by Anne Moratto
Coronavirus Rumor Control
Here are five rumors that are not true. Rumors can easily circulate within communities during a crisis but today, more than ever, it's important to go to trusted sources of information.
by Anne Moratto
#ShowYourRoots Campaign Urges Clients to "Wait for Us"
Step away from the box color. These stylists are asking their clients to please wait until they are open again to touch their hair color.
by Anne Moratto
Fashion Houses, Costume Designers Make Masks, Hand Sanitizer to Support Healthcare Workers
High-fashion heroes, we salute you.
by Anne Moratto
Moon Bangs: The Feel-Good Fringe We Need Now
“Anyone that wants their face to frame the curves of their features and have a fringe that grows out less of a blunt lined shape would be right for this."
by Anne Moratto
Ulta Beauty: Education That Soars
Ulta Beauty has mapped out a clear career path for stylists in their salons, and the stops along the way include dedicated time (paid for!) spent on education at all levels.
Sponsored by Ulta
From Sanitation to Social Media, Andis Advises These Strategies for Navigating COVID-19 Crisis
Andis offers talking points for shops that are open as well as shops that are closed, plus social media best practices and sanitation tips. Thanks, Andis.
by Anne Moratto
America's Beauty Show in Chicago Cancelled Due to COVID-19
In addition, the co-located International Esthetics Cosmetics and Spa Conference (IECSC), scheduled April 18-20, 2020 at McCormick Place is cancelled. More information at IECSCChicago.com.
by Anne Moratto
VIDEO: Disaster Assistance Loans for Small Businesses Impacted by Coronavirus (COVID-19)
They will also provide businesses with an immediate 3-month tax holiday.
by Anne Moratto
After 35 Years as a Stylist, Returning to School to Learn Barbering
"The best salons have a niche opportunity for anyone with barbering skills. You can work in high end salons for both women’s and men’s services and make a great income.”
by Anne Moratto
Mental Health and Future Tripping During COVID-19
You're not only thinking about what is currently happening, but also projecting into the future. Strategies for bringing yourself back to the present moment and avoiding virus "future tripping."
by Anne Moratto
Talking Points to Share with Your Clients on Coronavirus
Take what works and leave the rest. During a time of so much uncertainty, we want to offer you some shortcuts to communication and examples of how salons are talking about the steps they are taking to keep their space a clean, welcoming one.
by Anne Moratto
What Is Potential Impact of COVID-19 on the Salon Industry?
The Professional Beauty Association's (PBA) Executive Director, Steve Sleeper, shares his thoughts on the affect of the virus.
by Anne Moratto