How Coronavirus Is Affecting These Stylists Across the US
They are seeing different things in their community, from calm and caution, to cancellations and lots of "social distancing."
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
The Show Must Go On: How Repêchage Skin Care Pivots After Show Cancellation
Here's how the founder made lemonade out of lemons and offered education at their local headquarters.
by Anne Moratto
Channel Cutting: Have You Done It?
It's not a new technique and its one that many hairdressers embrace, but channel cutting can still sound a bit daunting to a client. If you want to be able to introduce this method of hair thinning, here are some great video examples to illustrate the technique.
by Anne Moratto
Spirit Guide: Insight from a 40-Year Career in the Salon
Carlos Valenzuela has a genius for life. His successful professional beauty career and his deep connection to the stylist has made him a mentor and model to be followed.
by Anne Moratto
Should You Specialize? Hairstylists Who Have and Have Not Weigh-In
Some of these stylists chose to specialize in either coloring or cutting...and some decided they didn't want to choose. Hear from them on how their decisions have shaped their beauty career.
by Anne Moratto
New ÄZ Haircare Launching with Thoughtful Strategy and Industry Veteran Leading the Way
ÄZ Craft Luxury Haircare has a plan to elevate hairdresser artistry with a clear path forward and a focus on cutting. Learn about this new brand and its leadership.
by Anne Moratto
Low-Maintenance Hair Color
The first session was about balance, the second about brightening. Read about this two-step process to creating a hair color finish that is both natural-looking and needs less upkeep.
by Anne Moratto
Myth Busters: Disinformation Spreading About Coronavirus
Here are some myths that don't stand up to scrutiny, according to the World Health Organization.
by Anne Moratto
OPI and NAILS Name Next Top Nail Artist All Star
Congratulations to this deserving nail artist. Viva la manicura!
by Anne Moratto
Obsessed with the Effortless Elegance of @tonyastylist
She has evolved her style since she first started posting her looks to Instagram. Today, she is inspired by nature, music, and her clients. Meet and learn about this updo artist.
by Anne Moratto
TRENDING: Dark Nude Blonde
The perfect blend of warm and cool tones in this color.
by Anne Moratto
Report: After Two Years of Decline, Customers More Satisfied with Retail
The American Customer Satisfaction Index rates everything from the convenience of store hours to speed of checkout process on a scale of 0-100.
by Anne Moratto
The Selfie Factor: Aesthetic Services See Significant Increase
“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."
by Anne Moratto
Festival Style How-To: Texture, Volume, and Shine
Going beyond the flower crown.
by Anne Moratto
Genbook Helps Stylists Maintain Focus and Elevate Experience
Entrepreneurs need to find solutions to streamline their businesses so they can attend to their clients and their craft.
by Anne Moratto
Follow This Beauty Hero Giving Hope to the Hopeless
She travels the world, sharing her story, offering training, guidance, and a love for the transforming power of beauty.
by Anne Moratto
Amika Team to Be Honored by City of Hope
The amika team will be honored with the City of Hope Spirit of Life Award.
by Anne Moratto