Mermaid Hair for Hilary Duff by Nine Zero One
Who doesn't want to be a magical creature? Hilary asked for mermaid hair and Riawna Capri obliged.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Make Space in the New Year for Your Dream Clients
This advice comes from a blonding specialist we have followed for years. After having to rebuild her clientele several times, she has learned the best ways to create a career and clientele that feels right for her.
by Anne Moratto
ALERT: New 2020 Law Requires CA Booth Renters to Meet These Requirements
While this law doesn’t apply outside of California, it could become a model for other states. Salons utilizing renters will have to run a much tighter ship and booth renters will need to show specific ways in which they are independent from the salon owner.
by Anne Moratto
How Stylists Can Sample to Capture a Future Sale
Three proven tactics on how to follow up on a sampling campaign and all are guaranteed to bounce your revenue forward and ensure you capture future sales dollars.
by Anne Moratto
Gina Bianca and Olivia Smalley are Spreading the Joi
Read about why Joico has tapped these two stylists to share their love of all-things hair.
by Anne Moratto
Stunning Texture and Waves on the Red Carpet
This gorgeous style was created by Oribe artist David Stanwell.
by Anne Moratto
Permanent Solution: How to Create Hair That Is Easy to Style, Every Day
“People just think 80s when you say perm, but texture is back, and it is sexy!”
by Anne Moratto
A Mullet for Barbie: Cut Details for Euphoria Star's New Look
LA-based hairstylist Laurie Heaps @_hairbylaurie shares how she created Euphoria star Barbie Ferreira’s new mullet cut and ways to style one of 2020’s hottest hair trends.
by Anne Moratto
Stylists, Protect Your Body for a Pain-Free Career
Moving through a hair design with ease and economy of effort is the goal of this education system.
by Anne Moratto
Cosmetology Scholarship Winners Share How Beauty Is Both Passion and Purpose
"That first set of nails I did in the salon sucked but that client still comes back to me, three years later, because of the connection we made that day." Hear from the winners of these scholarships on how beauty helps them change lives and how it has changed their own.
by Anne Moratto
6 Steps to a Saucy Bob Cut
Number six is our favorite and one that we don’t always emphasize when it comes to approaching a haircut.
by Anne Moratto
Look at These Three Things Before Calling "Cut!"
Is it time to put down the shears...or is it time to think about these three elements in your cut?
by Anne Moratto
From Virgin Dark Brown to Rosy Goodness
Along the way, the colorist ran into some 'at-home' color that wasn't quite so temporary. See how she met this challenge and learn her formulas and process.
by Anne Moratto
Sometimes the Answer Is a Quick Toner/Gloss Appointment
And a secret few ingredients. Get the formula and some color wheel smarts that helped a colorist achieve this correction, and fast.
by Anne Moratto
These Are the Signs That Someone May Be Trafficked
Human Trafficking is a $150 billion industry and, last year, salons and spas were the number-one venue for human trafficking. Get educated on the signs.
by Anne Moratto
Kid Stuff: Pigtails & Crewcuts Kids Salons Expanding
The national children’s hair salon franchise, with 64 locations in 22 states, has announced plans to continue to expand its national footprint.
by Anne Moratto
Hollywood Beauty Awards Announce 2020 Honorees & Nominees
The annual Hollywood Beauty Awards (HBAs), founded by Michele Elyzabeth, will celebrate their 6th year honoring the architects of beauty on Thursday, February 6, 2020 at the Taglyan, recognizing talent in hair, makeup, photography and styling for Film, TV, Music, the red carpet and editorial, as well as special honorees.
by Anne Moratto