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The Show Must Go On: How Repêchage Skin Care Pivots After Show Cancellation
Here's how the founder made lemonade out of lemons and offered education at their local headquarters.
March 11, 2020
Lydia Sarfati performing a demonstration of her world-renowned facial massage techniques during “The Best Facial Massage”, held at the Repêchage® Headquarters on Monday, 3/9/2020
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With the sudden cancelation of the International Esthetics, Cosmetics and Spa Conference (IECSC) NY, Repêchage Skin Care opened its doors to beauty industry professionals who had come to the area to attend the show, hosting a free open house and two days of education at their Corporate Headquarters in Secaucus, NJ. With champagne and hors d'oeuvres, this special event featured two days of education led by Repêchage CEO and Founder Lydia Sarfati and gave attendees a chance to visit the Repêchage Headquarters, where all of their sustainably-harvested seaweed-based products and treatments are made.
Sarfati, who was recently awarded with ROI-NJ’s Champions of the C-Suite Award that recognizes exemplary leaders and CEOs in the state, made the decision to host a Repêchage Open House upon getting word of the cancelation of IECSC NY, one of NY’s major beauty shows.
“We are very grateful that clients take the time to travel and spend these few days with us each year for IECSC NY,” said Sarfati.
Those who attended the open house were offered show specials, and, most importantly, two days of esthetics education with Lydia Sarfati. Sarfati held back to back sessions on Monday and Tuesday, including live demonstrations and presentations, on “The Best Facial Massage” and “Barrier Disruption and Understanding Skin Inflammaging.”
Repêchage will offer FREE education at the Lydia Sarfati Post Graduate Skin Care Academy for the balance of 2020. (Registration fee applies) Repêchage also plans to attend all scheduled trade shows in 2020. Repêchage will also host their 40th anniversary celebration July 12-13, featuring a two day Master Class with Sarfati and gala dinner on the evening of July 13. For more information visit: https://www.repechage.com/pages/40-years-of-repechage-celebration
About Repêchage®: Since 1980, Repêchage® has created a full range of seaweed-based skincare products featured at top spas and salons globally. Forerunners in sea plant technologies and pioneers in seaweed treatments and cosmetics in the US, Repêchage® researchers seek out specific seaweeds beneficial for a range of skin care concerns. Repêchage® seaweed is sustainably harvested from the coast of Maine, USA and France, and then processed with a proprietary extraction method at the ISO 9001:2015 certified Repêchage® manufacturing facility, located at the Repêchage® Headquarters in Secaucus, NJ, USA. Through this proprietary extraction process, Repêchage® seaweeds retain 12 vitamins, 18 amino acids, 42 trace elements and minerals, and phlorotannins – the only elements your skin needs for deep surface hydration and balance.
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