
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
They are seeing different things in their community, from calm and caution, to cancellations and lots of "social distancing."

We regularly tap into our MODERN SALON family of beauty professionals, the members of our exclusive ARTIST CONNECTIVE, to get their feedback on so many things--from what's trending to how clients are spending in the salon. When we asked them how the coronavirus (COVID-19) is affecting them, their community, and their business, the responses were as varied as their locations.
"I’m currently in South Carolina where it’s beginning to spread and I’ve been telling people to please do your research and not let the media cause you any panic. We’ve always had signs in our bathrooms encouraging hand washing, etc as well as provide sanitizer at every station. Our salon has always been clean and guests always know to please reschedule if they feel ill." –Aly Davis
"I’m in Westport, Connecticut, we have 2 cases and NY is going crazy as you know. We’ve sent out multiple emails telling our clientele how we’re sanitizing every single thing, how our staff will be sent home if they’re feeling sick in any way, and asking them to also reschedule if they’re feeling under the weather. People have definitely been rescheduling and it’s been a little slower, but nothing incredibly impactful yet thank goodness." –Alyssa Wiener
"I'm located in Washington, so you can imagine how crazy it is here! The reports of more and more infections keep rising and keep getting closer to my area. Our salon posted a few guides for our guests on how to wash hands properly, and how our salon was dealing with this new sickness. We have requested guests showing any symptoms at all reschedule and we have let our stylists know to ask guests to reschedule if they show up sick. We have tried to deal with this as quietly as possible, we don't wanna feed into any panic or assumptions about anything but we make sure to wipe down any surfaces that have been touched so our guests are we are aware and activley trying to limit the spread of disease." –Brendan Buoni
"I’m located in Philadelphia. At first there wasn’t much panic. But as of last week, I’m having cancellations like crazy. People are calling the salon and asking if we are taking preventative measures towards the virus. Which we are deep cleaning day and night. Concerts, parades, holiday events are being cancelled all over Philadelphia." –Amanda Lynn Ludwig
"I’m in Richmond, VA.We just had our first person who tested positive, so it hasn’t been too crazy. It hasn’t yet affected our salon life or my schedule, but time will tell. Today we implemented a new cleaning schedule that the apprentices take turns doing every 45 minutes. Think; wiping off the toilet seats and bathroom sinks, wiping down the chairs and tables, wiping off the pens we use at front desk, etc. We are just trying to be proactive in helping everyone stay as germ free as possible in our space. No ones panicking yet and we hope it stays that way!" –Britny Naté Bassett
"I’m in Chicago land area and it hasn’t been too too bad here yet but it’s going to be. And we have implemented cleaning like crazy every time somebody gets up from a chair we clean the armrest clean the entire chair when we’re done with them. Asking people stay home with her sick I text him in the morning to see if they’re feeling well. I had one lady that flies in from out of town she canceled her appointment. But otherwise I don’t see that it’s going to affect me too bad hopefully fingers crossed. We are constantly cleaning and they know how clean I keep my salon and they know how I’m a freak about germs."–Elyse Rox
"I haven’t posted anything yet. We have hand sanitizer, and will ask clients to stay home if sick (no brained you would think)."--Shannon Marie Demont
"The salon I work at is in Warrington, PA. We haven’t had clients start cancelling their appointments yet. But that’s all anyone was talking about today in the salon. We have hand sanitizer at the front desk for them to use as soon as they check in, and the salon is being wiped down thoroughly with bleach wipes every night."--Marina Veneziale Sellechia
"Actually, it effected me personally tonight and I’m so upset! I had an out of town bride scheduled for 3-28-20 and her wedding has now been postponed and they are on lockdown in NYC... her fiancé called me to tell me, so I’m officially out of a wedding that day and not making!"--Caralee Fox Pridemore

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai