Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Fashion Houses, Costume Designers Make Masks, Hand Sanitizer to Support Healthcare Workers
High-fashion heroes, we salute you.
March 23, 2020
3 min to read
We applaud people who step up and use their talents for good, especially during times of crisis. With the coronavirus pandemic overwhelming supply chains, health care workers have sent out the call for help acquiring face masks and some of beauty and fashion’s biggest names have answered the call.
In France, Chairman and Chief Executive of LVMH, Bernard Arnault, has instructed the LVMH Perfumes & Cosmetics business to prepare its production sites to manufacture substantial quantities of hydroalcoholic gel to be provided to public authorities. LVMH will therefore use all the production facilities of its Perfumes & Cosmetics brands (Parfums Christian Dior, Guerlain and Parfums Givenchy) in France to produce large quantities of hydroalcoholic gel from Monday. The gel will be delivered free of charge to the French health authorities and as a priority from this Monday to the Assistance Publique-Hopitaux de Paris.
And, just announced on March 21st, following the retooling of its Perfumes & Cosmetics production units to manufacture and distribute large quantities of hydroalcoholic gel free of charge, LVMH has pledged to help address the surgical mask shortage France is currently facing. By virtue of its global distribution network, LVMH has managed to secure an order with a Chinese industrial supplier for a delivery of 10 million masks in France in the coming days (seven million surgical masks and three million FFP2 masks). The order will be repeated for at least four weeks in similar quantities (ie approximately 40 million masks).
See more information at LVMH’s corporate website.
IATSE's Theatre Wardrobe Locals, the Hollywood Costumers Local and Costume Designers Guild are leading an effort through which its members will sew protective masks for immediate distribution to health care facilities. The effort addresses the enormous shortage of masks, gloves and additional protective gear that doctors and other health care workers rely upon as they treat individuals with coronavirus symptoms.
In a letter to her members, MPEG national executive director Cathy Repola wrote, "If any of you sew or want to volunteer to deliver the masks (without violating the social distancing guidelines), please let us know and we will put you in touch with those coordinating."
For the full story, visit HollywoodReporter.com
And heroes behind-the-scenes are volunteering to be the first test cases for the vaccine against COVID-19. According to this article on PBS.org, on March 16, U.S. researchers gave the first shot to the first person in a test of an experimental coronavirus vaccine.
“We all feel so helpless. This is an amazing opportunity for me to do something,” Jennifer Haller, 43, of Seattle, said as she awaited the shot.
She’s the mother of two teenagers and “they think it’s cool” that she’s taking part in the study.
After the injection, she left the exam room with a big smile: “I’m feeling great.”
Complete story at PBS.org
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai