
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Here are five rumors that are not true. Rumors can easily circulate within communities during a crisis but today, more than ever, it's important to go to trusted sources of information.

Image by Mylene2401 from Pixabay
The Federal Emergency Management Agency is working to help the public distinguish between rumors and facts regarding the response to coronavirus (COVID-19) pandemic. Rumors can easily circulate within communities during a crisis but today, more than ever, it's important to go to trusted sources of information like coronavirus.gov or your state and local government’s official websites or social media accounts for instructions and information specific to your community.
Myth: There Is A National Lockdown And The Entire Country Will Be Quarantined For Two Weeks.
Fact: There is no national lockdown. As with all information online or shared via social media, it is important to verify the source of the information. You can find the latest information as well as links to additional resources at www.coronavirus.gov.
Myth: FEMA Has Deployed Military Assets.
Fact: No, FEMA does not have military assets. Like all emergencies, response is most successful when it is locally executed, state managed and federally supported. Each state’s governor is responsible for response activities in their state, to include establishing curfews, deploying the National Guard if needed and any other restrictions or safety measures they deem necessary for the health and welfare of their citizens.
Myth: I need to stockpile as many groceries and supplies as I can.
Fact: Please only buy what your family needs for a week. It is important to remember that many families may be unable to buy a supply of food and water for weeks in advance. Consumer demand has recently been exceptionally high – especially for grocery, household cleaning, and some healthcare products. Freight flows are not disrupted, but stores need time to restock.
Myth: I heard that the government is sending $1,000 checks. How do I sign up?
Fact: The U.S. Government is not mailing checks in response to COVID-19 at this time. Anyone who tells you they can get you the money now is a scammer. It’s important that you only trust information coming from official sources. The Federal Trade Commission recently provided more information about this scam and other common COVID-19 related scams on their website.
Myth: Only those over 60 years of age and those with existing health problems are at risk from the Coronavirus.
Fact: It is an unfortunate rumor that only people over 60 years of age are at risk of getting this disease. According to the Centers for Disease Control (CDC), those at higher risk include older adults and people with serious chronic medical conditions. However, symptoms can range from mild to severe with and may have different complications for each individual. The CDC has a list of COVID-19 symptoms you may experience.
Please continue to follow the official information from the CDC.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai