American Crew, the Official Supplier to Men, announced today that Ronnie Appel @ronnieappel has been named the United States Winner of the 2020 All-Star Challenge in the first-round of the brand’s highly-anticipated global grooming competition.   This is a photo competition--stylists submitted their looks, months ago, and images were judged remotely. 

The All-Star Challenge encourages barbers and hair stylists from across the globe to showcase their top-tier technique and skill by creating original looks with American Crew products that capture the trendsetting-yet-timeless spirit of the brand. Providing vast opportunities and industry inspiration, the competition displays the world-class talent driving the trends in men’s grooming.

“The looks created by these country’s winners are next-level and the All-Star Challenge Global Committee has a tough job on their hands as we move forward in selecting the five global winners of the competition. With so many talented barbers and stylists, the evolved format of five All-Star Challenge winners versus one, allows the brand to acknowledge even more industry-leading talent. These country’s winners have already achieved great success, providing excitement and inspiration to the men’s barbering community worldwide and we are looking forward to further sharing their creativity and skill,” said American Crew Founder, David Raccuglia.

As the All-Star Challenge progresses, the cut and style created by Ronnie will be submitted to the American Crew™ All-Star Challenge Global Committee, which consists of David Raccuglia, Founder of American Crew, Paul Wilson, Global Artistic Director; Phoenix Thomson, Global Education Manager; and Gill Gorman Round, Global General Manager. After careful consideration under the following competencies: Barbering: mastery of clipper skills, fading and shaving; High Texture: ability to display technical skills, shape, and control whilst working with highly textured hair; Length: excellence in cutting and styling hair with length while maintaining a masculine edge; Retro: ability to recreate a classic cut from the past, with technical excellence in cutting and styling; and Trend: ability to be creative and think ahead by producing a shape or style that could become a trend, the committee will name five top competitors as the 2020 Global All-Star Challenge Winners.

Announced in April 2020, the five Global All-Star Challenge winners will receive a number of prizes including a $5,000 monetary award and an all-expense paid trip to Los Angeles, CA to participate in an editorial photo shoot directed and shot by American Crew Founder, and renowned photographer, David Raccuglia.

For more information on American Crew and the All-Star Challenge, visit www.AmericanCrew.com and follow links to the All-Star Challenge page.

About American Crew All-Star Challenge:

The cut. The model. The photograph. Bring it all together to create the ultimate interpretation of the American Crewman. The winners are the best stylists on the planet, with a truly unique, artistic vision, impeccable taste and undeniable skills. Those who understand what it takes to create a masculine, modern edge, and the few who can capture their masterpiece with professional-level art direction and photography. The American Crew® All-Star Challenge is about being recognized as the best men’s stylist in the world, and is bigger and better than ever.