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#ShowYourRoots Campaign Urges Clients to "Wait for Us"
Step away from the box color. These stylists are asking their clients to please wait until they are open again to touch their hair color.
March 24, 2020
1 min to read
Step away from the box color. With so many stylists forced by the COVID-19 crisis to close their books and put services on hold, their clients might be reaching for the hair color... with very mixed results. The struggle is real for those healthcare heroes, the doctors, nurses, and staff in medical facilities who are essential and showing up for work everyday. And their roots are showing.
A social media campaign has launched, encouraging clients to #showyourroots and to wait for their beauty professional to tend to their neglected style.
While in quarantine or while fighting this virus on the front lines, stylists are suggesting temporary measures like PRAVANA Color Enhancers, these Colored Hairsprays and Moroccanoil Color Depositing Masks. Here are some salons and stylists sending out the call and rooting for clients to press pause on the haircolor panic:
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