
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
The nine temporary color masks are designed to enhance color vibrancy, refresh existing tones or allow for experimentation while helping to restore hair health.


Moroccanoil’s color-depositing mask collection deposits pure pigments while providing the benefits of a deep conditioning mask. And exciting news for aspiring redheads and anyone who's curious how they might look with purple hair: this collection just got two new shade additions!
Lilac deposits a soft, purple hue on light blonde to medium blonde hair, while Copper deposites a deep, burnt orange shade on medium blonde to medium brown hair. These two shades were highly requested by both stylists and consumers - so we have a feeling you'll be seeing them everywhere in 2021.

“Building upon the success of the Color Depositing Mask launch last August, we are so thrilled to add two new shades to the lineup of deeply conditioning masks that provide equal parts color and care for instantly gratifying results. Lilac and Copper are fashion-forward shades that I know stylists and our customers will love,” says Moroccanoil Co-founder Carmen Tal.
The collection now consists of nine temporary color masks designed to enhance color vibrancy, refresh existing tones or allow for experimentation while helping to restore hair health. The masks include key ingredients to repair and seal the hair including ArganID, which infuses argan oil into the cortex to help repair and seal the hair, and apricot kernel oil, which softens and improves hydration of the hair and scalp.
The other mask shades for light to medium blonde hair include: Champagne, a warm, golden blonde; Platinum, a cool, icy blonde; Hibiscus, a brilliant, pink floral tones; Aquamarine, a cool, blue tone; and Rose Gold, a soft pink with golden tones. The shades for light to dark brown hair include: Bordeaux, a deep crimson brown; and Cocoa, a rich medium brown. Now your clients can easily extend color between appointments!


Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.