Beard Care: How-To Achieve Well-Groomed Gruff
If your client is sporting some facial hair, help him keep it looking healthy and handsome with these top tips and products.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
6 Ways to Develop a Million Dollar Mindset
According to Ronit Enos, business strategist and performance coach, when you have clarity and a healthy mindset, you can accomplish anything. Read more.
by Anne Moratto
When Is a Color Service Considered a Color Correction?
It’s sometimes tough for colorists to agree on what would be considered a “color correcting” service. What does it entail, exactly? These two master colorists share their definition and their expertise based on consultation, price, products and more.
by Anne Moratto
Lift Without Lightener: The Secret for Natural Blondes Who Want to Be Baby Blondes
An Aveda product and formula that is very customizable and easy-to-use.
by Anne Moratto
Kim Kardashian West, Denzel Washington and More Present at the 5th Annual Hollywood Beauty Awards
Kim Kardashian West made a surprise appearance to announce the nominees for The Lori McCoy-Bell Hairstyling Award, revealing her longtime hairstylist, Chris Appleton as the winner of the evening.
by Anne Moratto
Hair Skills Lead to Beauty Inclusivity: Learn from “Black Panther” Hair Designer, Founder of Hair Scholars
“The lack of inclusivity can be solved but we have to change ourselves and our human perspective. It is a hard but simple answer--education."
by Anne Moratto
I'm Not Really A Waitress: The Inspiring Story Behind OPI Nail Products
Suzi Weiss-Fischmann went from nail biter to nail queen.
by Anne Moratto
MAKEOVER: Box Color Transformation and New Haircut
Start following @vanessayvonnehair for some gorgeous makeovers including this one. Here's the formula and how-to for this cool-girl finish.
by Anne Moratto
Getting Even: 8 Hour Color Correction to Eliminate Banding
“The key to this was evening out the canvas by pre-lightening all the warm areas.” See what else this blonding specialist did to create the final, beautiful result.
by Anne Moratto
The Next Big Thing in Beauty: Over 29,000 Brands Show Their Latest at Cosmoprof Worldwide Bologna
New technology, new trends, and new formulations are launched at this European trade show.
by Anne Moratto
Graduation Day: 6 Steps to Create Face-Framing Layers
Sam Villa demonstrates how to achieve beautifully soft layers in a haircut.
by Anne Moratto
From Police Officer to Makeup Artist: Putting Down the Badge to Pursue a Passion for Esthetics
“I want to merge my passions of helping people. A large part of my job is making women feel powerful, strong, independent, beautiful, and loved and I feel like makeup can give women that same feeling of confidence.”
by Anne Moratto
Nikki Lee & Riawna Capri Launch the BeYOUtiful Hair Donation Program & BeYOUtiful Days
A chance to do good, give back, and share your talents.
by Anne Moratto
Explaining Foilyage, Teasylights, Shadow Root and Other Hair Color Techniques to a Salon Client
Here's a short cheat sheet from a master blonder with descriptions of these different techniques.
by Anne Moratto
5 Tips for Seamless Blending
From an application artist, we offer up these simple-yet-effective suggestions for lightening and blending.
by Anne Moratto
Chris Appleton Kicking Off Benefit for Boston Children's Hospital
Salons joining the 10th Annual HAIRraising fundraiser on April 28. All proceeds directly benefit the hospital.
by Anne Moratto
CBD Skincare Brand Cannuka Rolls Out at ULTA
A five SKU skincare line for the health-conscious “canna-curious” consumer.
by Anne Moratto