STYLIST SPOTLIGHT: Erica Keelen's Hair Love
Erica Keelen doesn't do things by halves. This artist, lady boss, and competition coach is building on the traditional salon model with passion and drive. Here's a peek at her journey.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Platinum Blonde Bob with Baby Blue Tips
Serena Loren's color work is stunning and she charted this journey, phase by phase. Get her how-to here!
by Anne Moratto
Emma Roberts Goes Brunette with Nikki Lee of 901
Nikki Lee has taken Emma Roberts through many different looks, moods, and hair colors. Here's the latest with formulas!
by Anne Moratto
Low-Maintenance Color Correction: From Banded to Beautiful
After six months of not coloring her hair, this client recognized she is low-maintenance when it comes to her service schedule. Here's how a hairdresser who LOVES doing color corrections helped her out.
by Anne Moratto
"Black Panther" Hair Designer Talks About Her Path to Hollywood
Camille Friend, the hair department head for Marvel Studio’s upcoming film Black Panther, is one of the first female hair department heads for Marvel Features and the first African American female department head.
by Anne Moratto
Color Correction: Faded Mermaid to Rich Redhead
A transformation that takes a tired mermaid and makes her a revived red.
by Anne Moratto
Bleach Never Lies: Don't Do a "Bird Box" When It Comes to At-Home Color Removal
Hairdressers sometimes look away from the horrors of home hair color because they just don’t want to DEAL. Here's how to stop bird boxing and start removing.
by Anne Moratto
This Is a Real Super Bowl: The QuadBowl, a Stylist’s Secret to Beautiful Organization
The QuadBowl is a turnkey system and solution for stylists.
by Anne Moratto
11 Hour Platinum Transformation
Colorists are chemists and artists, but not magicians. Here, one colorist shares the truth about the process of taking a dark-haired client to white blonde.
by Anne Moratto
SAG Awards Beauty: Emily Blunt by Laini Reeves for Joico
At Sunday night's Screen Actor's Guild (SAG) Awards 2019, Emily Blunt was styled by Laini Reeves using products from Joico to keep her looking award-winning all night long.
by Anne Moratto
Teal + Purple Color Combo: Hair Color Conditioning Masque That Develops in Minutes
In this short video, Jennifer Lopiccolo @jenniferlopiccolo_hair applies Aloxxi InstaBoost Color Conditioning Masques and we watch that color "take" in minutes, with a beautifully-blended final result.
by Anne Moratto
LeChat Nail Care Products Adds to Executive Team
LeChat has expanded their team for 2019 with two newly appointed roles, Global Sales Director and Director of Education.
by Anne Moratto
Australia’s Colorist of the Year's Secrets for Brilliant Color
Read about his rules around mixing, sectioning, and placement.
by Anne Moratto
Carmel Melt Formula and Tips for Sweet Success
Sue Tyrrell is a salon owner in Grand Cayman and her Instagram feed is filled with inspiring images of seamless blends, melting color and also process videos.
by Anne Moratto
6-Hour Total Hair Color Makeover From Black Box Color to Summer Sunshine
Get the details on the formulas and process, the pricing, the maintenance suggestions and how this colorist and his client truly bonded.
by Anne Moratto
Learn the Secrets of a Blonding Master
He travels between Miami, Los Angeles and New York, bringing beautiful hair color to his clients. Now Derek Cash is traveling to bring education to a salon near you.
by Anne Moratto
Winners of Sport Clips Haircuts “The Look: Student Edition” Will Travel to Vegas
Cosmetology students have the opportunity now through February 4 to submit their work in men's haircuts for the chance to win a trip to the Sport Clips Haircuts National Huddle in Las Vegas. The trip is from April 6-9, and winners will be able to meet and learn from some of the industry's best.
by Anne Moratto