Four talented artists have been selected from Pureology’s Pure Artist Team to serve as the haircare company’s new Artistic Director Team. Ashley Hofstrand, Emily Alders, Jamie Wiley and Michelle Patton have been named artistic directors and will lead Pureology’s Artistic Network, propel education and support the company’s growth with their vision and creativity. “Because these four women have come up through Pureology’s artistic ranks and have demonstrated extraordinary talent, dedication and potential,” says Pureology General Manager Candy Gebhart, “we know they are outstanding choices to take our brand to the next level.”

According to the press release from Pureology: 

With her passion for education, Ashley Hofstrand, @ashleyhoffy, strives to make every encounter with her colleagues as memorable as possible. She is a natural leader and mentor, committed to nurturing the careers of all Pureology artists. She is a regular at New York Fashion Week and her work has appeared in numerous beauty publications.

 Thanks to her outstanding skills in finishing and braiding, Emily Alders, @emily.alders, is in high demand as an educator and at New York Fashion Week. Her work frequently appears on beauty blogs like BeyondthePonytail and Well and Good, and in beauty magazines. She’s also a proficient business educator, providing stylists with the insights they need to grow their teams and their businesses.

 Educator, author and artist Jamie Wiley, @jamiewileyhair, continuously strives to elevate her fellow hairdressers. She has been named one of the Next Generation of Influencers by American Salon, and her work has been nominated for BTC One Shot and Global Image Awards. She recently published a book entitled HAIRBOSS™ and contributes her creativity and talent to many designer shows during New York Fashion Week.

 A self-proclaimed “hair nerd,” Michelle Patton, @michelleleep, brings deep understanding of the foundations of the craft to her work. Her ability to clearly and effectively explain the most complicated techniques has made her one of Pureology’s most respected educators. She has worked backstage at New York Fashion Week and her work has appeared in a variety of respected publications.

 “With this new Artistic Director Team, Pureology is entering an exciting new chapter,” says Gebhart. “The four artistic directors and their collective experience, along with the Pure Artist Network across the U.S., have incredible passion for their craft and for our brand. Together we will help Pureology salons expand their businesses and their artistry in many exciting new ways.”

 @pureologyus