Color Correction Breakdown from @mermadihair
Four and a half hours later, see the finished look that emerged from these foils!
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
The $1,000 Color Correction: 9 Hours, 15 Bowls of Lightener and More Than 120 Foils
Do you follow Jamie Dana on Instagram or YouTube? Just wait until you see how she achieved this transformation!
by Anne Moratto
Why Exhibit, Why Attend America’s Beauty Show by Cosmetologists Chicago
Paul Dykstra, CEO, talks about the value of attending and exhibiting at America's Beauty Show and the many ways attendance translates into support for the professional beauty industry.
by Anne Moratto
Salons, Get on That Luxury Hotel's Radar
Marco Pelusi's interest and involvement in his area has meant new business for his salon and the forging of important relationships.
by Anne Moratto
Salons, Get on That Luxury Hotel's Radar
Marco Pelusi's interest and involvement in his area has meant new business for his salon and the forging of important relationships.
by Anne Moratto
Major League Men's Cut: Bryce Harper's Style Determined by Fan Vote
A home run style on baseball player Bryce Harper is broken down here by Andis.
by Anne Moratto
Steve DeCola Joins Lakmé USA as National Sales Manager
Lakmé USA announced that Steve DeCola has joined the Lakmé team as the National Sales Manager. In his new role, he will be working closely with all members of the team to increase the Lakmé footprint and distribution across the United States.
by Anne Moratto
Sport Clips Haircuts Helps Veterans Go Back to School
At the national headquarters of the Veterans of Foreign Wars of the U.S., the Vietnam War veteran who founded Sport Clips Haircuts handed over a check for $1.35 million to the VFW Foundation in order to support Help A Hero.
by Anne Moratto
Oribe Celebrates 10 Years During its LA Atelier
As birthday parties go, this one was a smashing success. The traveling inspiration and education tour that Oribe mounts in cities in the US had its final 2018 stop in Santa Monica, CA on December 10.
by Anne Moratto
Two Hairstylists Win the 2018 Leo Passage NEXTGEN Fall 2018 Scholarship
Allison McElroy of Clive and Co. in Addison Texas and Ashley Peters of Jewel Hair Design in Alexandria, Virginia will each receive an immersive week of learning in Chicago, courtesy of Pivot Point International along with tickets to America’s Beauty Show and the Beauty Changes Lives Experience.
by Anne Moratto
Los Angeles Beauty Executives Tap Mazur Group to Connect and Keep Current
A premiere recruitment agency for the beauty industry, the Mazur Group Founder, Frances Mazur, talks about how beauty industry executives can keep current in today's constantly changing landscape.
by Anne Moratto
Urban Block Collection from Esquire: Merging Men's Classic Styling with Modern Looks
Classic conk and pompadour looks from the '50s and '60s combine with the '80s classic hi-top fade in these sophisticated styles by Trevelle Baker from Esquire Grooming.
by Anne Moratto
Salon Success Story: Improving Systems, Morale and Hiring with Coaching
In the midst of buying out her partner and becoming sole owner, this salon owner had seven employees walk out. She knew where she wanted to go with her business, but not how to get there, so she tapped into a coaching system,
by Anne Moratto
Offer Clients Creative Hair Color Options, in Minutes, with These Go-To Hues
In the hands of three color experts, Aloxxi InstaBoost Color Conditioning Masques are used to offer clients the thrill of creative color in an instant. Take a look!
by Anne Moratto
Wahl Releases New Clipper to Celebrate 100 Years
A celebration of precision-made high-quality tools, in its design, it evokes the classic style of the first Wahl clippers coupled with the reliable cutting performance barbers and stylists expect.
by Anne Moratto
Living Legends in LA: Garren, Howard McLaren and Thom Priano at R+Co
Three leaders in beauty share their trade secrets, life experiences, and career advice.
by Anne Moratto
Blonding Expertise: Schwarzkopf Professional Welcomes Renowned Colorist, Jack Howard, as Global BLONDME Brand
To further empower colorists, Schwarzkopf Professional has added noted colorist, Jack Howard, to their team as the new Global BlondeMe Ambassador so he can share his passion for beautiful blonde hair.
by Anne Moratto