
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
From Sam Villa's Director of Education, Andrew Carruthers, comes a great step-by-step to achieve shiny waves.

“Achieving beautifully shaped shiny curls can absolutely be achieved with just a brush and a blow dryer, the secret is in using a small thermal brush and an 'ends first' technique,” says Andrew Carruthers, Education Director for Sam Villa.
Brush
Use smaller brushes to craft a nice curl pattern; larger brushes are better for smoothing and straightening, while smaller brushes create more definition and shape.
A combination of a small brush with boar bristles and a thermal core is magic, because the boar bristles create shine while the thermal core heats to shape. The Sam Villa Artist Series Spiral Thermal Brush even has a spiral pattern that creates tension and works hair closer to the core for more heat action.
Technique
When drying, instead of starting at the base and working out to the ends which requires stretching the base and midshaft after they’ve been curled, minimizing the curl action, dry the ends first. After ends are dry and curled, move to the midshaft, while it is being styled the ends are naturally wrapping around the brush, so when they cool, they lock in the texture pattern creating a better curl. The same happens when the base is being dried, then both the midshaft and ends are wrapping while they cool to lock in shape.
Use vertical sections so the curls have their own space to move. Horizontal sections create layer upon layer of curl, which condenses the pattern and increases density.
Once cool, separate curls gently with Redken Dry Shampoo Paste 05, it’s half dry shampoo and half paste, so it separates like a paste and leaves a matte finish like a dry shampoo.
“Blow drying can create some really beautiful texture when you use a brush that has a thermal core with boar bristles, the combination is pretty hard to beat when you’re going for polish and shape,” adds Carruthers.
Sam Villa Brushes are available on samvilla.com.

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.

With Structured Texture: Runway Shapes, Real-World Textures, Monae Everett wanted to bridge the gap between high-fashion hair and the real textures stylists work with every day.

Bee Sam’s VanStrands blend shimmer, color, and customization into a trend-forward enhancement designed for modern salon clients.

Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

After a nationwide roadshow, DermapenWorld leaders share their biggest insights on the growing demand for hair loss solutions, and why education, empathy, and community are driving the conversation.

Oribe introduces an essential new addition to its iconic styling collection: Supershine Smoothing Wax Stick, designed for seamless styling.

The Paul Labrecque Salon salon is finding success --for stylists and clients, alike--offering scalp care and specialized treatments. MODERN spoke to Moine about how this focus meets an important need and drives client loyalty.

Before the pixie cut became a Hollywood symbol of modern femininity, it was already living, breathing, and evolving in Black culture. Texture expert and Moroccanoil Global Color Ambassador Greg Gilmore gives us an overview of the iconic Black women who popularized the pixie over the past century.

Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

For her performance at the 2026 Grammys, Sabrina Carpenter wore a voluminous, retro flip bob created by celebrity hairstylist Evanie Frausto using Redken.

Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.

Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.

“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."