Rikoko Holds International Launch Event in London
Created by expert colorist Richy Kandasamy and brand visionaire Renee Cascarina, Rikoko products are based on exotic ingredients and ancient rituals from the Seychelles islands.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Brunette to Stunning Blonde 5-Hour Transformation
The keys behind this stunning transformation are 1) the colorist's expertise, 2) the client's hair condition and 3) the right products.
by Anne Moratto
Salon Digital Summit: The Business of Being a Beauty Influencer
Some strategies for creating content and then protecting your precious content once it's made.
by Anne Moratto
Salon Digital Summit: Instagram and Your Salon Professional Brand: How Personal Is Too Personal
The trio of experts on a panel at Salon Digital Summit discussing the business of getting personal on Instagram included stylists Christina Kreitel and Christopher Smith, and Natalie Boos, director of marketing for the Business of Balayage.
by Anne Moratto
Salon Digital Summit: Setting Your Salon Social and Digital Objectives
Tech expert and beauty enthusiast influencer Sarah Bryant @sarah_louwho shared the stage with salon artist and educator Chief Behr @chiefbehrhair to talk about how to use social media for a variety of purposes.
by Anne Moratto
Salon Digital Summit: Social Media Success, Step-by-Step, with Mane Addicts
From something as practical as making sure to wipe the camera lens to what kind of content performs well on social, this panel offered great insight on how stylists can use social media to build their business.
by Anne Moratto
Salon Digital Summit: Personal Branding for Salons and Stylists: Defining Your Voice, Your Reach, Your Passion
The opening panel at Salon Digital Summit hosted by Eric Taylor offered such wonderful nuts-and-bolts advice about social media success with an emphasis on authenticity.
by Anne Moratto
Programmed to Succeed: Q & A with Bioprogramming’s Pirooz Sarshar
The new beauty devices for salon styling from Bioprogramming by Lumielina feature a technology that is said to re-balance the hair structure with continuous use and stylists are working with them in a completely new way.
by Anne Moratto
Falling for This Rich Mahogany Hair Color Makeover
A dramatic transformation to warm tones just in time for cooler weather.
by Anne Moratto
Sola Salon Suites Sees Success and Expansion in the Future
After announcing that investment groups had made a significant investment in Sola Salon Suites, we spoke with leadership there to learn more about what that would mean for the Sola community.
by Anne Moratto
Scruples and Beauty Elite Group Share Big Plans for a Bright Future
Scruples Professional Salon Products, Inc and Beauty Elite Group (BEG) celebrated BEG CEO Basim Shami’s birthday and the merging of their two families with a celebration in Houston, TX on October 3rd at the Post Oak Hotel.
by Anne Moratto
Beauty Industry Group Acquires Hidden Crown Hair Extensions
Hidden Crown was started in 2013 by Shelley Goodstein and has been worn by celebrities and influencers such as Khloé Kardashian, Hailey Baldwin and Iggy Azalea.
by Anne Moratto
Four Must-Follow Beard Grooming Tips from @thecutcoach
To help your clients get the best experience for facial hair growth, we're sharing the top tips and tricks from Andis Company Educator Corey Bakon @thecutcoach, for creating the most stylish looks this season.
by Anne Moratto
Millennium Experience 2018: How Passion Drives Success
During a desert retreat, Millennium offers businesses and beauty professionals the tools they need to thrive.
by Anne Moratto
Cotê Hair Care Adds Industry Veterans to Its Leadership Team
Tommy Callahan has joined Cotê as Vice President of Education and Rick Battaglini will now serve as the Executive Vice President of The Source International, which offers cosmetology kits, training and tools for the beauty professional, and Cotê Hair Care.
by Anne Moratto
Why It's Important to Start Fresh with a New Eyelash Extension Client
How do you tell a client that those old lashes have to go so you can get the best results with a fresh application? Here's how to make a clean sweep.
by Anne Moratto
Farouk Systems Hosts Latin American Distributor Meeting
As they continue to expand globally, Farouk Systems Inc. recently hosted a two-day event for their Latin American partners in Houston, TX.
by Anne Moratto